Struggling to use content to effectively engage with your audience?

Join the one hour session and discover a practical method for creating a consistent, high quality flow of content your audience will love.

Includes: free templates, downloadable guides, best practice, and prizes.

Wed 21st Oct 2020 

New Piece on Community as a Competitive Advantage For Harvard Business Review

New Piece on Community as a Competitive Advantage For Harvard Business Review

Something I have been consistently hammering on about for a number of years is that communities are going to change how we build businesses and engage with customers.

With global smartphone penetration expected to reach 45% this year and global data rates dropping (such as 1GB of data costing $0.26 in India, compared to an average $6.66 in the UK and $12.37 in the US), the world is getting more and more connected. What’s more, newer generations are growing up surrounded by social technology and wanting to be ever more connected to the people and brands they love.

I am a firm believer in the value of authentic, real relationships. People are getting tired of being bombarded with marketing cliches and instead want genuine, focused, valuable engagement with human beings, not merely newsletters.

Communities provide an incredible environment to not just build relationships between customers and companies, but between customers and customers too. These kinds of communities can generate enormous value, very tangible results, and deliver fulfilling, lasting experiences.

Recently, I was talking about this with Jeff Bussgang, who suggested this could be an interesting Harvard Business Review piece. Of course, I agreed. HBR is one of those publications where people read something and pass it onto their colleagues. This seemed a great opportunity for more people to discover this community trend that is forming.

Well, the piece went live recently, and you can read it here.

I have been thrilled with the response: people have been getting a lot out of the piece, and as I hoped, sharing it with their colleagues and friends. I hope you enjoy it too!

We are at the beginning of an exciting, collaborative revolution in community. I am excited to see how it unfolds further!

Zach Abbott on Hacking Probiotics to Cure Hangovers, powered by Crowdfunding and Business

Zach Abbott on Hacking Probiotics to Cure Hangovers, powered by Crowdfunding and Business

I know what you are thinking. Probiotics? Those disgusting looking things that are floating in the bottom of Kombucha? Kinda.

Zach Abbott and his startup, ZBiotics, has engineered a probiotic that doesn’t just provide relief from a soul-destroying hangover, but also has a multitude of other uses. Zach is firmly of the belief that probiotics can play a powerful role in the world, and this is his first of many applications for his technology.

Zach comes on Conversations With Bacon and we get into how he created his probiotic, the science behind it, how he developed and tested it, and how he and his team brought it to market. Zach also shares his creative use of crowdfunding, building a biosciences business, and more. This is a fascinating conversation that unpicks an exciting future: tuning probiotics for a broad range of uses to benefit society, including, but not limited to improving the morning after a little too much of the sauce the night before.

If you are interested in science and business, this is a great discussion to listen in on.

Remember, my new book ‘People Powered: How communities can supercharge your business, brand, and teams’, is out now, available in Audible, Hardcover, and Kindle formats. Be sure to check it out!

Angela Brown from The Linux Foundation on Delivering Great Events

Angela Brown from The Linux Foundation on Delivering Great Events

Events are a core element of how businesses engaging with the world. Whether you are attending, speaking at, or organizing an event, you need to have your event game down. The question is: what really goes into a great event, and what is the balance of content, networking, venue, and other ingredients that make events succeed?

Angela Brown should know: she is one of the most talented people in the events business. Leading events at The Linux Foundation, Angela and her team run a broad range of events, all over the world, from small gatherings to conferences spanning tens of thousands. This includes the Open Source Summit, KubeCon, and many.

In this episode of Conversations With Bacon, we unpack Angela’s experience and explore topics including:

  • The core elements of a great event.
  • The ingredients in great content and speakers at events.
  • The role events play in fostering a more diverse and inclusive ecosystem.
  • How Angela has evolved her approach over the years, and the role of feedback.
  • How data drives events, and how attendee interests vary around the world.
  • How to design events for people new to an industry as well as industry veterans.
  • And much more…

Be sure to also check my book, ‘People Powered: How communities can supercharge your business, brand, and teams’, published by HarperCollins Leadership and available now.

Reddit Ask Me Anything: Wednesday Nov 20th 2019

Reddit Ask Me Anything: Wednesday Nov 20th 2019

I am excited to be back for another Reddit Ask Me Anything on Wed 20th November 2019 at 8.30am Pacific / 11.30am Eastern.

For those unfamiliar with Reddit AMAs, it is essentially a way in which people can ask questions that someone will respond to. You simply add your questions (serious or fun) and I will respond to as many as I can. It has been a while since my last AMA, so I am looking forward to this one!

Feel free to ask any questions you like. Here is some food for thought:

  • The value of building communities, what works, and what doesn’t
  • The methods and approaches to community management, leadership, and best practice.
  • My new book, ‘People Powered: How communities can supercharge your business, brand, and teams‘, what is in it, and what it covers.
  • Recommended tools, techniques, and tricks to build communities and get people involved.
  • Working at Canonical, GitHub, XPRIZE, and elsewhere.
  • The open source industry, how it has changed, and what the future looks like.
  • Remote working and online collaboration, and what the future looks like
  • The projects I have been involved in such as Ubuntu, GNOME, KDE, and others.
  • The driving forces behind people and groups, behavioral economics, etc.
  • My other things such as my music, conferences, writing etc.
  • Anything else – politics, movies, news, tech…ask away!

If you want to ask about something else though, go ahead! 🙂

How to Join

Joining the AMA is simple. Just follow these steps:

  • Be sure to have a Reddit account. If you don’t have one, head over here and sign up.
  • On Wednesday 20th November 2019 at 8.30am Pacific / 11.30am Eastern (see other time zone times here) I will share the link to my AMA on Twitter (I am not allowed to share it until we run the AMA). You can look for this tweet by clicking here. Here are the times for the AMA for different timezones:

  • Click the link in my tweet to go to the AMA and then click the text box to add your question(s).
  • Now just wait until I respond. Feel free to follow up, challenge my response, and otherwise have fun!

I hope to see you all there!

Jason Warner on GitHub and Leadership

Jason Warner on GitHub and Leadership

GitHub has seen a startling level of growth. With over 31 million developers spread across 96 million repositories, it has become the quite literal hub for how people build technology (and was recently acquired by Microsoft for $7.5 billion). Throughout this remarkable growth, GitHub has continued to evolve as a product and platform, and the fit and finish of a reliable, consistent product has been a staple of GitHub throughout the years.

Jason Warner is SVP of Technology at GitHub and is tasked delivering this engineering consistency. Jason and I used to work on the engineering management team at Canonical before he went to Heroku and then ultimately GitHub.

In this episode of Conversations With Bacon, we get into a truly fascinating discussion about not just how GitHub builds GitHub, but also Jason’s philosophy, experience, and perspective when it comes to effective leadership.

We discuss how GitHub evaluate’s future features, how they gather customer/user feedback, how Jason structures his team and bridges product and engineering, what he believes truly great leadership looks like, and where the future of technology leadership is going.

Since I have started doing Conversations With Bacon, this conversation with Jason is one of my favorites: there is so much in here that I think will be interesting and insightful for you folks. If you are interested in technology and leadership, and especially if you are curious about hot the GitHub machine works, this one is well worth a listen. Enjoy!

Mary Thengvall on Developer Relations, Reporting, and Growth

Mary Thengvall on Developer Relations, Reporting, and Growth

In recent years, developers have become an increasingly important audience for organizations to build relationships with. Not only are developers actively building technology, but they are also often helping to shape decisions inside of businesses that cover product, awareness, and beyond.

As such, Developer Relations has become an increasing focus for many organizations. How though, do you build real relationships with developers?

Mary Thengvall has been actively involved in Developer Relations for a number of years in her experience at O’Reilly, Chef, Sparkpost, and as an independent consultant. She is the author of The Business Value Of Developer Relations and maintains DevRel Weekly.

In this episode of Conversations With Bacon, we unpick what Developer Relations is, Mary’s ascent in the industry, and how this work can and should be integrated into a business. Mary also shares her perspectives on what success looks like, how technical DevRel people should be, where this work should ideally report, and much more.

A really fascinating discussion and well worth a listen!

Announcing ‘People Powered’ Bulk Packages (w/ included 1-on-1 Webinars and Directed Learning)

Announcing ‘People Powered’ Bulk Packages (w/ included 1-on-1 Webinars and Directed Learning)

A little while ago I announced my brand new book, ‘People Powered: How communities can supercharge your business, brand, and teams‘ published by HarperCollins Leadership, and released on the 12th November 2019.

At the core of ‘People Powered’ is a pragmatic business book designed to provide (1) an overview of the sheer potential and value of communities for an organization, (2) how to approach building a set of target personas, shaping a community journey, coordinating events, building meaningful incentives and baking all of this into a practical strategic plan, and (3) how to integrate this into a company, track the work well with a set of maturity models, and make consistent improvements.

So, here’s the deal.

Many companies run internal directed learning initiatives where they buy books for their employees and then provide webinars and additional learning/materials to support their team reading the book and soaking up the core approaches and principles in it. It is a fantastic way to not just build skills for your organization and team members, but a fun and empowering way to bring team members together, and importantly, to learn together.

Well, unsurprisingly, I want to offer this for ‘People Powered’. This is a book ripe for these kind of learning initiatives: while it provides a high-level overview of the value of community across many industries, the book delves deep into a set of pragmatic approaches, frameworks, and models for building amazing communities.

I want to provide opportunities to deliver this kind of directed learning in a cost-effective way and with hands-on guidance from myself. As such, I excited to share my People Powered Bulk Order Packages.

How they work

In a nutshell, depending on how many copies of ‘People Powered’ you purchase, you will get a significant bulk order discount, all (hardback) copies of the book are personally signed by myself, you will get access to a comprehensive knowledge base, and I will provide direct, 1-on-1 engagement with your organization and team members.

These different perks are included at different levels, depending on the number of copies sold, and I am not charging any extra fees for the hands-on time: it is all included in the package. You only pay for the books.

These bulk orders are entirely customizable too. For example, I just signed an order with a company for 100 copies and I am providing them with an on-site fireside chat at their office in Silicon Valley, and a follow-up discussion after their team has had an opportunity to read the book.

Another company has purchased 500 copies and I am providing a series of webinars where the team can ask questions at different phases of reading ‘People Powered’. For example, the team will read chapters 1 – 3 first and then I will provide a Q&A webinar session. Then, they will read chapters 4 – 6, and I will provide another session, and so on. This provides an opportunity to not just get clarity on the material, but also for me to augment it with additional recommendations and insight.

Take a look at the bulk order packages, and feel free to get in touch if you have questions or want to discuss something more specific for your organization.

How People Powered Can Benefit Your Organization

I am really proud of ‘People Powered’. I believe it provides the most comprehensive, clear, and strategic book available for harnessing the power of great communities for any organization.

The book doesn’t just outline the potential of communities, but it provides a simple to read, yet pragmatic and focused blueprint for building a wide variety of communities, from fans, to support, to engineering, and beyond.

For a more in-depth overview of what is in the book, see the video below:

Can’t see the video? See it here.

Also, ‘People Powered’ has received enthusiastic endorsements from a number of leaders in their respective industries:

  • Nat Friedman – CEO of GitHub
  • Jamie Hyneman – Co-Creator and Host of Mythbusters
  • Jamie Smith – Former Deputy Press Secretary for President Barack Obama
  • Kevin Scott – CTO of Microsoft
  • Villi Iltchev – General Partner of August Capital
  • Uttam Tripathi – Head Of Global Programs and DevRel Ecosystem at Google
  • Gia Scinto – Head Of Talent at YCombinator
  • Jim Whitehurst – CEO of Red Hat
  • Ali Velshi – Anchor on MSNBC
  • Jim Zemlin – Executive Director of The Linux Foundation
  • Whitney Bouck – COO of HelloSign
  • Mårten Mickos – CEO of HackerOne
  • Juan Olaizola – COO of Santander España
  • Jeff Atwood – Co-Founder of Discourse and StackOverflow
  • Angela Brown – General Manager of Events at The Linux Foundation
  • Dries Buytaert – Founder of Drupal and Acquia
  • Paul Salnikow – CEO of The Executive Centre
  • Ben Uretsky – Co-Founder of DigitalOcean
  • Billy Cina – Co-Founder and CEO of MarketingEnvy
  • Maxx Bricklin – Co-Founder of BOLD Capital Partners
  • Jose Morales – Head Of Field Operations at Atlassian
  • Maria Sipka – Co-Founder of Linqia
  • Nithya Ruff – Senior Director of Open Source at Comcast
  • Michael Skok – Founding Partner of Underscore.VC
  • Giorgio Regni – CTO of Scality
  • Tracy Ragan – CEO of DeployHub
  • Paul Bunje – Co-Founder of Conservation X Labs
  • Ryan Bethencourt – CEO of Wild Earth and Partner at Babel Ventures

Of course, if you have any questions about how can shape your specific internal education initiative, get in touch. Thanks!

Talking About Communities and ‘People Powered’ with Leo Laporte

Talking About Communities and ‘People Powered’ with Leo Laporte

I have always had a bit of a soft spot for the TWiT team and more specifically Leo Laporte. Years ago I used to co-host FLOSS Weekly on their network and occasionally I pop over to the studio for a natter with Leo.

With ‘People Powered: How communities can supercharge your business, brand, and teams‘ coming out, I thought it would be fun to hop over there. Leo graciously agreed and we recorded an episode of their show, Triangulation.

As usual, it was a fun discussion and we got into a number of topics, including:

  • What are communities? Are social media networks communities?
  • Why do people form into communities?
  • What kind of technology should people use to set up a community?
  • How do prevent toxic communities?
  • Who the hell turned on that fire down there behind us?
  • How should companies handle criticism from a community? Should they censor it?
  • What kind of community should TWiT set up?

Click below to watch the show:

Jeff Atwood on Discourse, Stack Overflow, and Building Online Community Platforms

Jeff Atwood on Discourse, Stack Overflow, and Building Online Community Platforms

Building collaborative online platforms is hard. To make a platform that is truly compelling, and rewards the right kind of behavior and teamwork, requires a careful balance of effective design, workflow, and understanding the psychology of how people work together.

Jeff Atwood has an enormous amount of experience doing precisely this. Not only was he the co-founder of Stack Overflow (and later Stack Exchange), but he is also the founder of Discourse, an enormously popular Open Source platform for online discussions.

In this episode of Conversations With Bacon we get into the evolution of online communities, how they have grown, and Jeff’s approach to the design and structure of the systems he has worked on. We delve into Slack vs. forums (and where they are most appropriately used), how Discourse has designed a platform where capabilities are earned, different cultural approaches to communication, and much more.

There is so much insight in this discussion from Jeff, and it is well worth a listen.

Oh, and by the way, Jeff endorsed my new book ‘People Powered: How communities can supercharge your business, brand, and teams’. Be sure to check it out!

People Powered Voices: Whitney Bouck, COO of HelloSign

People Powered Voices: Whitney Bouck, COO of HelloSign

A few weeks ago I announced my brand new book, ‘People Powered: How communities can supercharge your business, brand, and teams’, published by HarperCollins Leadership, and available on 12th November 2019.

One of the challenges in writing a book such as ‘People Powered’ is selecting stories, examples, and case studies to include in the book. While I included stories from Joseph Gordon-Levitt, Jim Whitehurst, Ali Velshi, Alexander van Engelen, Jim Zemlin, Peter Diamandis, and others, the world of community building is far more expansive and diverse than these stories alone. There are thousands of examples and learnings out there in incredible communities being built by a broad range of people and backgrounds.

Some of these stories I am featuring on my podcast, Conversations With Bacon (such as Emily Musil Church from XPRIZE and Kate Drane from Techstars), but I also want to share these stories here on my blog too, especially from underrepresented groups across a broad range of industries and experience. There are so many fantastic people out there doing this work and I can use my website and platform to do a better job in helping to share some of these stories.

As such, I am kicking off a series of interviews here on my blog called People Powered Voices. These interviews are designed to augment the stories and examples in the book to provide a more comprehensive set of material for you all to pull from. I am also linking these from the Resources section of my website (which I repeatedly reference in ‘People Powered’ as a source of additional material, templates, and content that expands on the book). This extra material will be available soon.

So, let’s get this party started, and I am really excited about my first interview…

Whitney Bouck, COO of HelloSign

Whitney Bouck is one of the most incredible people I have met in my career. Previously running marketing at EMC and Box, Whit has also advised numerous of companies in her work as an advisor with the YCombinator continuity fund.

I first met Whit at a conference my wife, Erica, and I joined in Hawaii. This conference included a set of attendee-driven discussion sessions where attendees shared their experience on a wide variety of topics related to running businesses.

Whit’s contributions all had a common theme: the importance of unlocking potential in the people inside and outside of a company. As I discovered more about her work, and as we became friends, it has been fascinating to learn about her approach and experience.

The Dropbox and HelloSign Executives

Whit is part of the HelloSign leadership team, which is now a part of Dropbox (when they were acquired back in February). HelloSign still runs as a separate business and her role as COO is to oversee the go-to-market functions (sales, marketing, business development, customer support/success) as well as finance, legal and strategic planning functions.

Importantly though, Whit is deeply involved in how the various communities at HelloSign are shaped.

When I think of the HelloSign community, I think of an onion—multiple layers that build on one another to create a whole that is greater than the sum of the parts.

Like many other organizations, HelloSign has focused a chunk of their community strategy in building a community of integration partners. This enables HelloSign to be integrated tightly into the workflow of their customers. This includes integrations with Google Docs, Zapier, Box, Hubspot, Slack, and others.

No software solution is an island…it must connect with and work with the other systems within a company. By building strong relationships and integrations with our partners, we build an ecosystem to support the ways our customers use our solutions. By leveraging this ecosystem, we’re also able to incorporate our customers’ technologies of choice into our solutions, ensuring we’re providing the best value possible to the customer.

These kinds of integration communities can be powerful, but a discussed in ‘People Powered’, I refer to these as a Collaborator model community, of the Outer type. Building these effectively requires a careful balance of targeted personas, clear developer onramps, documentation, and places for developers to get help.

Unsurprisingly, Whit is also passionate about their customer community.

Customers make up a key layer of our HelloSign community. We invest a lot of time in creating spaces for them to come together to share best practices, tips, and tricks as well as learn about new features that allow them to streamline workflows and have a great experience with our products

The HelloSign Community

While many organizations would stay focused purely on this existing work, HelloSign has also been eager to explore other types of communities, most notably in skills development of their customers beyond their product.

One of the great examples that I’m really proud of was a thought leadership program we ran all of last year called Digital Strength. The goal of the program was to give everyone within an organization, from the C-Suite to individual contributors, the guidance to better understand and achieve digital transformation (that elusive digital nirvana every company is striving for!). Every month, we delivered a different ‘chapter’ with a live webinar, a white paper, a video and much more, giving people the skills and plans needed to accelerate their own digital journey. Naturally, our intent was to not only be helpful, but to bring people together who share the mission of digital transformation— a community focused on a common goal who can not only benefit from our insights but also from each other.

The program was a huge success, with thousands of participants, 15% of whom were from Fortune 2000 companies. The sheer number of sign-ups was a clear indicator that people were looking to learn from shared experiences.

The program ran in 2018, but is still available to anyone who is interested, offering full access to methods and techniques that can be used to create and measure digital transformation projects.

Lessons Learned

I am always eager to get a sense of what key lessons people such as Whit would pass on to my readers who are pursuing an interest or career in community strategy. She started with the importance of building purpose.

It is important to recognize that community for community’s sake will not be successful. A true community is built off of common interests, missions or goals. True communities often form organically; they are not a quick-fix solution to a weak culture or lack of diversity. Shared experiences, interests and motivations are the elements that create a strong, replenishing community—and often are the same elements that pull like-minded individuals together of their own volition and need. Many nonprofits have grown across generations and dynamic social climates because of people’s passion for their cause.

Across these different communities, Whit has also observed something that many successful organizations love about communities: glueing together a network of minds, packed with experience, ideas, and potential.

I’ve also learned that strong communities are self-perpetuating. They build upon themselves. Members draw from each other, starting a domino effect based on shared attitudes, interests or goals. This creates the potential for mass expansion and growth, especially within communities that value shared experiences and learning. Think about social media platforms that seemingly blew up in popularity overnight, or global movements of individuals gathering in like-minded celebration or protest. ]

Finally, Whit shared that any community, be it internal, focused on partners, or a customer community, needs care and feeding.

It is important to remember that communities need to be nurtured. Some of the healthiest communities I have seen or been a part of have a consistent influx of fresh ideas, new contributions and new members, all of which provide ongoing value and new perspectives for everyone in the community.

Thanks, Whit, and keep up the great work!

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