It Ain’t All About Sign-Ups, Strangers Are People Too
When I am working with clients with community management, one of the first things I want to understand is how they, not me, define success. What metrics are they tracking? One of the common metrics for success in communities is people who register, sign up, or...
An Example Of Open Source Community Engagement Done Well
Open source community can be a tricky business, but today I want to share a quick example of the kind of open source community engagement I try to encourage more generally, and with clients. This one comes from a client of mine, Zeppelin, who builds tools for...
Open Source Won’t Save A Subpar Product
Bonus points for those of you who can guess where the main image for this post is from. One of the interesting elements of working with a range of different companies is being able to better understand the dynamics that influence how well a community will succeed or...
How to Track Community Growth in Forums
When I work with clients, one of the key things they want to understand is how they track community growth and react to the data they are seeing. This can be a complex business: community platforms provide bazillions of metrics. Which ones should you track? Or, should...
Lego, Blocks, and Better User Interfaces
Lego is an ingenious invention in that there is value in the individual blocks, but unlimited value in what you can build with them. Sure, you get the instructions with a new set to build the race car, but what really rocks is the super jet-powered drone...
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