Please be honest when I ask you this: do you track your link clicks when you promote your content, build growth, or run advertising campaigns? Campaign tracking might not some very exciting, but it is essential for great marketing strategy, market research, and...
When I work with clients, one of the key things they want to understand is how they track community growth and react to the data they are seeing. This can be a complex business: community platforms provide bazillions of metrics. Which ones should you track? Or, should...
A few weeks ago I spoke at DevXCon in San Francisco. I delivered a keynote about measuring the health of a community and how we can tie effective measurements into community reputation, incentives, and other elements. In that talk I touched on the importance of...
