Unlocking Social Media Creativity with the Bucket Strategy

by | Thu 20 Jun 2024

Are you a community manager, community advocate, or developer relations (Dev Rel) professional struggling to come up with creative social media ideas? You’re not alone. With a million other tasks on your plate, brainstorming can feel like pulling teeth. But don’t worry, we’ve got a solution: the Bucket Strategy.

No, not those plastic buckets for carrying the tears of your enemies (although, that would be a story!). In this case, buckets are logical social media categories tailored to what your audience is most interested in. This approach will make it much easier to generate awesome social media ideas on the fly and improve your community management efforts.

Understanding the Biggest Challenge in Social Media

Everyone thinks the hard part of social media is creating enough content, but the real challenge is coming up with creative ideas quickly. This is where the Bucket Strategy shines. By categorizing your content into logical groups, you can generate ideas that resonate with your audience more efficiently and enhance community management.

What is the Bucket Strategy?

The Bucket Strategy involves dividing your content into specific categories—or “buckets”—that resonate with your audience.

Let’s take Webinar Jam as an example. They offer a product for running online webinars and events. So, what types of content would their audience be interested in? Here are three buckets I’d choose:

  1. Product News and Updates: Share new features, updates, and other exciting news about Webinar Jam.
  2. Product Tips and Tricks: Provide useful tips focused on webinar landing pages, interactivity with viewers, and more.
  3. Anticipation: Build excitement around upcoming features, events, competitions, and other future activities.

These buckets cater directly to the interests of Webinar Jam users, customers, and community members, making content creation a breeze.

How to Create Effective Content Buckets for Social Media

First, focus on progress over perfection. Grab a Coda doc, Notion page, Google Doc, or even a pencil and paper, and brainstorm buckets relevant to your social media. Here are some buckets I use:

  • Open-Ended Questions: Ask interesting questions to spark engagement.
  • Community Tips and Tricks: Share practical advice for building a community.
  • Strong Statements and Opinions: Post spicy takes to encourage discussion.
  • Personal Stories: Share stories with key insights.
  • Community Leadership Core Wins: Highlight success stories from community members.

Your audience and buckets will likely differ, but the goal is the same: simplify idea generation by focusing on specific content categories.

Practical Examples and Tool Integration for Social Media Planning

Let’s break it down with practical examples and tool integration. Ready to get organized? Create a table with two columns: one for the bucket and one for your social media ideas. Add several rows under each bucket. Here’s how:

  1. Pick a bucket (e.g., Open-Ended Questions).
  2. Add rows for each idea.
  3. Focus your mind on that bucket and jot down quick ideas.

Don’t worry about crafting the perfect social media post right away. Just capture the core idea. For instance, if you’re using the Open-Ended Questions bucket, you might note ideas like “What’s your favorite productivity hack?” or “How do you stay motivated working from home?”

This targeted brainstorming makes it easier to generate content and focus on one task at a time, ultimately improving community engagement.

Leveraging Tools Like ChatGPT for Content Ideas

Tools like ChatGPT can be incredibly helpful. Simply tell ChatGPT who your audience is and what you need. For example, for open-ended questions, it might suggest, “What’s a community event you’ve loved participating in?”

These suggestions can spark new ideas and save you tons of time. Speaking of which, a like on this video would also help the channel out—thanks in advance!

Writing and Scheduling Your Social Media Posts

Once you’ve filled in your table with ideas, start writing the actual social media posts. This usually doesn’t take long because you already know what you want to say. Here’s my setup in Coda:

  • Bucket Column: Select your bucket.
  • Social Post Column: Write your post idea.
  • Scheduled Column: Check off when the post is scheduled.
  • File Column: Attach any relevant images or videos.

I write my posts directly on X (formerly Twitter), ensuring they fit well across all platforms like LinkedIn and Facebook. You can get more advanced later, but start simple—one post that works on all platforms.

Key Takeaways for Community Managers and Dev Rel Professionals

Implementing the Bucket Strategy can help you come up with hundreds of social media ideas effortlessly, get them scheduled, and ensure your social media game is always on point. Here are some key takeaways:

  • Time-Saving Techniques: Learn how to save time by categorizing content and generating ideas quickly.
  • Increased Engagement: Discover strategies to boost community engagement through well-planned social media posts.
  • Real Examples: See how successful social media strategies are implemented with real examples.
  • Tool Tips: Get insights on the best tools for managing and scheduling your social media content.
  • Accountability: Understand the importance of sharing your progress and being accountable.

Final Thoughts

If you’re a community manager and want the best results, check out our Community Leadership Core Accelerator for personalized coaching and accountability.

If this was TL;DR, check out the video:

Also, explore my other videos on community engagement, community management, building Slack and Discord communities, and strategies for community engagement.

An invitation-only accelerator that develops industry-leading community engagement and growth via personalized training, coaching, and accountability...all tailored to your company's needs.

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