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How communities can supercharge your business, brand, and teams.

Available in hard cover, e-book, and audiobook formats on:
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SUPERCHARGE YOUR ORGANIZATION
WITH
PEOPLE POWER

FEATURING A FOREWORD BY
DR PETER H. DIAMANDIS

Founder of Singularity University, XPRIZE

Jamie Smith, Former Advisor to President Barack Obama

“If you want to unlock the power of collaboration in communities, companies, and teams, Jono should be your tour guide and ‘People Powered’ should be your map.”

Nat Friedman, CEO of GitHub

“If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.”

Kevin Scott, CTO of Microsoft

“Technology tears down the barriers of collaboration and connects our communities – globally and locally. We need to give all organizations and developers the tools to build and foster this effort. Jono Bacon’s book provides timely insight into what makes us tick as humans, and how to build richer, stronger technology communities together.”

Jamie Hyneman, Co-Creator of Mythbusters

“If you don’t like herding cats but need to build a community, you need to read ‘People Powered’.”

What if you discovered a blueprint that could grow your organization’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?

The concept of communities are a popular topic, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI). While large organizations such as Salesforce have seen tremendous results with their community of over 2 million members, so have startups such as Star Citizen, who used Kickstarter to raise over $150 million to build their new video game and a community of over 2 million players.

Not only this, but companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google have built communities inside their organizations, often as part of digital transformation initiatives to foster innovation, break down silos, and help them to operate more efficiently and collaboratively.

‘People Powered’ helps you harness this community opportunity in three key ways:

The Value Proposition

 

  • Learn which communities work, which don’t, and the key patterns that drive success.
  • Understand the three community models that underpin all successful communities.
  • Build a clear community value proposition and mission statement.
  • Craft a set of audience personas, driven by the hidden psychological forces that influence our behavior.

The Strategic Method

 

  • Build a clear set of community strategic goals.
  • Simplify the on-ramps and engagement of your community.
  • Deliver incentives and rewards to keep your community members engaged and interested
  • Learn how to build growth, organize events, and avoid the pitfalls many communities stumble into.

The Business Integration

 

  • Use a clear set of maturity models to track your strategy, integration into your business, and more.
  • Learn how to hire high-quality community staff and who they should report.
  • Learn how to evolve and refine your strategy based on experience with predictable, well-managed milestones.
  • Avoid the critical organizational pitfalls many companies face in this work (and swerve around them!)

PEOPLE POWERED AND JONO BACON FEATURED IN:

FEATURING A FOREWORD BY
DR PETER. H. DIAMANDIS

Founder of Singularity University, XPRIZE

New York Times best-seller and co-author of Abundance and BOLD.

Contributions from:

Joseph Gordon-Levitt

Joseph Gordon-Levitt

Emmy-award Winning Actor and Founder of HITRECORD

Jim Whitehurst

Jim Whitehurst

CEO of Red Hat

Mike Shinoda

Mike Shinoda

Co-Founder of Linkin Park

Ali Velshi

Ali Velshi

Anchor on MSNBC

Jim Zemlin

Jim Zemlin

Executive Director of The Linux Foundation

Featuring case studies and examples that include:

Examples

About The Author

Jono Bacon is an industry-leading consultant, author, advisor, and speaker. He previously served as Director of Community at Canonical, GitHub, and XPRIZE and runs Jono Bacon Consulting where he provides community strategic development, leadership, and advisory services.

His client-base includes Intel, Google, The Executive Center, HackerOne, Santander, Deutsche Bank, Sony Mobile, GitLab, The Linux Foundation, and more.

In addition to writing ‘People Powered’, he also wrote The Art of Community and Dealing With Disrespect, and is a regular contributor to Forbes.

“Jono Bacon provides the leading experience, nuance, and candor for building powerful, engaging, and inclusive communities. Highly recommended reading.”

Nithya Ruff

Senior Director, Open Source Office, Comcast

“Communities are a powerful component in digital transformation, and ‘People Powered’ provides the formula.”

Juan Olaizola

Chief Operating Officer, Santander España

“In my profession, building networks is all about nurturing relationships for the long term. Jono Bacon has authored the recipe how to do this, and you should follow it.”

Gia Scinto

Head Of Talent, YCombinator

“Jono Bacon has spent years perfecting the craft of building productive communities. ‘People Powered’ is an enormously valuable north star for doing this work well.”
Villi Iltchev

Managing Director, Two Sigma Ventures

GET THE BOOK

Here are a small selection of reviews from Amazon:

A strong community can lead to a strong business

Jono Bacon’s practical guide to building and nurturing communities is brilliant. As a venture capitalist who has invested in many community-based business models (e.g., MongoDB, Codecademy, Splice), I have seen the power of community in delivering business success as well as personal rewards and fulfillment for community members. Bacon nails the underlying behavioral drivers behind community as well as the business drivers. Most impressive, though, is his pratical step-by-step guide to creating a more effective community-based strategy. I highly recommend this book to entrepreneurs, managers and investors alike who want to (as Bacon puts it) “supercharge” their business with the power of community.

If you are trying to understand, build and grow communities this is a must read book

Author Jono Bacon has produced another fantastic book, this one focused on understanding, building and growing communities. People Powered is relevant to anyone trying to build communities for any industry or sector. If you are part of a non-profit, consumer, or government you can learn from what Jono details in the book around all the different models of communities (Consumers, Champions, and Collaborators). He has put together a clear road map of what you need to do to get started, why you are doing each of those activities, how to measure your performance and stay focused. There is also good advice about what to expect and how to set expectations for management too. After all, executives want to see results. They invested money in building a community and you need to be able to articulate and communicate what value and benefits they are getting and how the community impacts the bottom line. Take the time and read what Jono has spent years refining and learn from his hard won lessons as a practitioner in the field at some of the most successful community orientated companies in the technology industry.

A valuable resource for community leaders

Excellence in community building

BUY PEOPLE POWERED IN BULK AND RECIEVE 1-ON-1 MENTORING AND DIRECTED LEARNING SERVICES FROM JONO BACON

INDUSTRY TESTED

“If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.”

Nat Friedman

CEO, GitHub

“Communities are the future of business, technology, and collaboration. Jono Bacon’s experience, approach, and candor is critical reading for harnessing this future.”

Jim Zemlin

Executive Director, Linux Foundation

“At Stack Overflow and Discourse, we didn’t just build products for the community, we built products alongside the community. Sharing power with your community and working together towards a common goal is exactly what ‘People Powered’ is about.”

Jeff Atwood

Co-Founder, Discourse and StackOverflow

“Every business needs to read ‘People Powered, not just to build communities, but also to build happier, more efficient teams.”

Uttam Tripathi

Head Of Global Programs, DevRel Ecosystem, Google

“‘People Powered’ demystifies the art and science of how to build communities that work. It is essential reading for any organization.”

Dries Buytaert

Founder, Drupal and Acquia

“‘People Powered’ sets the record straight about what business or product-related communities are, and the impact you can expect when they are managed well. A must read for marketers with all levels of experience.”

Billy Cina

Co-Founder and CEO, Marketing Envy

“Jono Bacon has spent years perfecting the craft of building productive communities. ‘People Powered’ is an enormously valuable north star for doing this work well.”
Villi Iltchev

General Partner, August Capital

“Harnessing the collaborative power of communities is critical not just to the success of our businesses, but also for our democracy. ‘People Powered’ provides the clear blueprint for producing that success.”

Ali Velshi

Anchor, MSNBC

“If you don’t like herding cats but need to build a community, you need to read ‘People Powered’.”

Jamie Hyneman

Co-Creator/Host, Mythbusters

“In this day and age, building and sustaining a community is paramount to the success of any organization. Jono Bacon’s book is a critical and powerful tool that provides a concise blueprint on how to engage with your most valuable asset – your people.”

Angela Brown

General Manager of Events, The Linux Foundation

“‘People Powered’ equips businesses with a powerful community building formula. It is clear, consistent and thus a genuinely effective tool for integrating community into the day to day operations of a business. Highly recommended.”

Paul Salnikow

CEO, The Executive Centre

“Empowering and catalyzing your customers and teams fast tracks any company or organization to success!  ‘People Powered’ brilliantly enables you to navigate this opportunity.”

Maria Sipka

Co-Founder, Linqia

“Community is fundamental to DigitalOcean’s success, and helped us build a much deeper connection with our audience and customers. ‘People Powered’ presents the simple, pragmatic recipe for doing this well.”

Ben Uretsky

Co-founder, DigitalOcean

“Community building is hard, particularly when you don’t have a reliable roadmap for success. ‘People Powered’ is that roadmap.  Thank you Jono for showing us the path in clear, tangible steps that are easy to achieve.”
Tracy Ragan

CEO, DeployHub

“If you want to unlock the power of collaboration in communities, companies, and teams, Jono should be your tour guide and ‘People Powered’ should be your map.”

Jamie Smith

Former Deputy Press Secretary, President Barack Obama

“Jono is an expert at integrating the potential of communities with businesses. People Powered provides a clear and thoughtful blueprint for others looking to tap into this potential and unlock benefits for their own organizations.”

Jim Whitehurst

CEO, Red Hat

“Whether you are a startup or a corporation, if you are not building a community, you are missing an enormous opportunity. ‘People Powered’ needs to be on every executive’s bookshelf.”

Maxx Bricklin

Co-Founder, BOLD Capital Partners

“Jono Bacon is the industry leader in community strategy. ‘People Powered’ is the industry-leading approach. Read it.”

Jose Morales

Head of Field Operations, Atlassian

“The power of community is proven to us everyday in our work with Open Source, Blockchain and our own Core Community, where Jono has participated. Everywhere he engages, and everyone he connects benefits and proves why he’s recognized as the leader in community development.”

Michael Skok

Founding Partner, Underscore.VC

“Communities are a powerful component in digital transformation, and ‘People Powered’ provides the formula.”

Juan Olaizola

Chief Operating Officer, Santander España

“Technology tears down the barriers of collaboration and connects our communities – globally and locally. We need to give all organizations and developers the tools to build and foster this effort. Jono Bacon’s book provides timely insight into what makes us tick as humans, and how to build richer, stronger technology communities together.”

Kevin Scott

CTO, Microsoft

“When people who are not under your command or payment eagerly work together towards a greater purpose, you can move mountains. Jono Bacon is one of the most accomplished experts on this, and in this book he tells you how to it’s done.”
Mårten Mickos

CEO, HackerOne

“Communities require enormous amounts of nuance to get right, and ‘People Powered’ distills this nuance down logically and clearly. Jono looks at those network of human brains through many insightful angles from animal behaviors to the very human need of belonging and connecting to something bigger than yourself.”

Giorgio Regni

CTO, Scality

“‘People Powered’ is a phenomenal guide to creating impact by uniting people around a shared vision, filled with incredibly useful insights and tools for building a powerful community.”

Paul Bunje

Co-Founder, Conservation X Labs

“If you want to harness the power of your customers, ‘People Powered’ should be the first book you open. Highly recommended.”

Whitney Bouck

Chief Operating Officer, HelloSign

“What makes ‘us’ unique as a species is that we seem to have an infinite ability to collaborate, from hundreds to millions of people. Collaboration I believe is the key to our ability as a species to solving planetary scale challenges, and ‘People Powered’ provides a roadmap for us to further unlock our potential as individuals to scale collaboration and increase our own personal impact.”

Ryan Bethencourt

CEO, Wild Earth, Partner, Babel Ventures

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