Want to build a bigger audience, generate leads, and create customers?

Content is your secret weapon, and I will show you why.


Harvard Business Review
Business Insider

Are you struggling at using content to build an audience? Do you find it time consuming, expensive, and often doesn’t deliver what you want?

You are not alone.

In a world of millions of blog posts, videos, podcasts, and social media noise, it can be difficult to cut through the noise and have the impact you KNOW you can have. So, how do you get better results?

I have worked with hundreds of companies who follow the tried and tested content playbook – (1) pump out lots of content, (2) promote it heavily, and (3) see what sticks.

It doesn’t work.

The solution is to focus on who your audience is and how to build a relationship with them and I am going to show you exactly how to do this.

One Hour. Practical Guidance.

I am delivering a FREE one hour training session that shows a better way.

I will share my simple five step system that will help you get clarity on who your audience are, what they want, how to serve them, how to deliver the right content to them, and how to build a lasting relationship that can deliver brand growth, sales, engagement, and more.

This isn’t some hypothetical waffle. It is practical guidance you can put into practice today.

This also isn’t one of those shitty webinars with a sprinking of basic ideas. It is a deep-dive that guides you through the whole process. So, bring a notepad!

Includes a FREE resource collection

Get up and running today with the guidance in the training with a FREE collection of resources that are included in the session, including templates, cheatsheets, a collection of tips and tricks, free book chapters and more!

Included Pack

I will share the methods the professionals use:

  • Discover the primary causes of lower performing content and how to fix them
  • Walk through the three stages to deliver amazing content quickly and with more impact
  • Crisply define your target audiences to always create content that hits the mark
  • Use my worksheet and exercise to zone in on what your audience really wants to ensure your content resonates with them
  • Get access to my editorial calendartemplate and create a regular drip-feed of content that builds an audience
  • Learn how to brainstorm and generate creative, dynamic ideas (and banish the boring ones)
  • Discover a raft of example content ideas to get your creative juices flowing

Also receive these benefits:


FREE Session Workbook

Get access to the companion workbook to help you get the most out of the session.

FREE Downloadable Content Templates

Jumpstart your content with a collection of templates.

FREE Downloadable Tips Guide

Get access to over five pages of tips, tricks, and recommendations.

FREE Additional Best Practice

Get additional practical content guidance included.


Free Book Chapters

Get two free PDF and audio chapters from my award winning book, ‘People Powered’.

What’s more, this is a no-BS zone. I will level with you on what doesn’t work, and debunk many of the “hacks” so-called marketing gurus peddle.

About Jono Bacon

Jono Bacon is a leading community and collaboration strategy consultant, author, and speaker.

He previously led community at Canonical, GitHub, and XPRIZE, and works with a broad range of clients from large enterprises to early-stage startups to help them build engaging, productive communities, collaboration, and content strategy.

He is the author of six books, including the award-winning ‘People Powered: How communities can supercharge your business, brand, and teams‘. He is also a columnist at Forbes, and published in Harvard Business Review, Fortune, Entrepreneur, and elsewhere.

He had been podcasting since 2004, launching Bad Voltage, Conversations With Bacon, and other podcasts.

He is an active speaker, having keynoted 100+ conferences around the world, and is an active investor with funds including Heavybit, Boldstart Ventures, and Contrary, and an advisor to companies including Cowboy Ventures, Coda, AlienVault, Mautic, and others.

He also loves heavy metal and releases his own music with Baron Carta.

He has worked with:

His clients include:

His endorsements include:

“If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.”

Nat Friedman

CEO, GitHub

“If you want to unlock the power of collaboration in communities, companies, and teams, Jono should be your tour guide and ‘People Powered’ should be your map.”

Jamie Smith

Former Deputy Press Secretary, President Barack Obama

“Jono Bacon has spent years perfecting the craft of building productive communities. ‘People Powered’ is an enormously valuable north star for doing this work well.”
Villi Iltchev

General Partner, August Capital

“In my profession, building networks is all about nurturing relationships for the long term. Jono Bacon has authored the recipe how to do this, and you should follow it.”

Gia Scinto

Head Of Talent, YCombinator

“Harnessing the collaborative power of communities is critical not just to the success of our businesses, but also for our democracy. ‘People Powered’ provides the clear blueprint for producing that success.”

Ali Velshi

Anchor, MSNBC

“Communities are a powerful component in digital transformation, and ‘People Powered’ provides the formula.”

Juan Olaizola

Chief Operating Officer, Santander España

“In this day and age, building and sustaining a community is paramount to the success of any organization. Jono Bacon’s book is a critical and powerful tool that provides a concise blueprint on how to engage with your most valuable asset – your people.”

Angela Brown

General Manager of Events, The Linux Foundation

“‘People Powered’ equips businesses with a powerful community building formula. It is clear, consistent and thus a genuinely effective tool for integrating community into the day to day operations of a business. Highly recommended.”

Paul Salnikow

CEO, The Executive Centre

“Jono Bacon provides the leading experience, nuance, and candor for building powerful, engaging, and inclusive communities. Highly recommended reading.”

Nithya Ruff

Senior Director, Open Source Office, Comcast

“Whether you are a startup or a corporation, if you are not building a community, you are missing an enormous opportunity. ‘People Powered’ needs to be on every executive’s bookshelf.”

Maxx Bricklin

Co-Founder, BOLD Capital Partners

“Empowering and catalyzing your customers and teams fast tracks any company or organization to success!  ‘People Powered’ brilliantly enables you to navigate this opportunity.”

Maria Sipka

Co-Founder, Linqia

“The power of community is proven to us everyday in our work with Open Source, Blockchain and our own Core Community, where Jono has participated. Everywhere he engages, and everyone he connects benefits and proves why he’s recognized as the leader in community development.”

Michael Skok

Founding Partner, Underscore.VC

“Community building is hard, particularly when you don’t have a reliable roadmap for success. ‘People Powered’ is that roadmap.  Thank you Jono for showing us the path in clear, tangible steps that are easy to achieve.”
Tracy Ragan

CEO, DeployHub

“‘People Powered’ is a phenomenal guide to creating impact by uniting people around a shared vision, filled with incredibly useful insights and tools for building a powerful community.”

Paul Bunje

Co-Founder, Conservation X Labs

“If you don’t like herding cats but need to build a community, you need to read ‘People Powered’.”

Jamie Hyneman

Co-Creator/Host, Mythbusters

“Technology tears down the barriers of collaboration and connects our communities – globally and locally. We need to give all organizations and developers the tools to build and foster this effort. Jono Bacon’s book provides timely insight into what makes us tick as humans, and how to build richer, stronger technology communities together.”

Kevin Scott

CTO, Microsoft

“Every business needs to read ‘People Powered, not just to build communities, but also to build happier, more efficient teams.”

Uttam Tripathi

Head Of Global Programs, DevRel Ecosystem, Google

“Jono is an expert at integrating the potential of communities with businesses. People Powered provides a clear and thoughtful blueprint for others looking to tap into this potential and unlock benefits for their own organizations.”

Jim Whitehurst

CEO, Red Hat

“Communities are the future of business, technology, and collaboration. Jono Bacon’s experience, approach, and candor is critical reading for harnessing this future.”

Jim Zemlin

Executive Director, Linux Foundation

“At Stack Overflow and Discourse, we didn’t just build products for the community, we built products alongside the community. Sharing power with your community and working together towards a common goal is exactly what ‘People Powered’ is about.”

Jeff Atwood

Co-Founder, Discourse and StackOverflow

“‘People Powered’ demystifies the art and science of how to build communities that work. It is essential reading for any organization.”

Dries Buytaert

Founder, Drupal and Acquia

“Community is fundamental to DigitalOcean’s success, and helped us build a much deeper connection with our audience and customers. ‘People Powered’ presents the simple, pragmatic recipe for doing this well.”

Ben Uretsky

Co-founder, DigitalOcean

“‘People Powered’ sets the record straight about what business or product-related communities are, and the impact you can expect when they are managed well. A must read for marketers with all levels of experience.”

Billy Cina

Co-Founder and CEO, Marketing Envy

“Jono Bacon is the industry leader in community strategy. ‘People Powered’ is the industry-leading approach. Read it.”

Jose Morales

Head of Field Operations, Atlassian

“When people who are not under your command or payment eagerly work together towards a greater purpose, you can move mountains. Jono Bacon is one of the most accomplished experts on this, and in this book he tells you how to it’s done.”
Mårten Mickos

CEO, HackerOne

“Communities require enormous amounts of nuance to get right, and ‘People Powered’ distills this nuance down logically and clearly. Jono looks at those network of human brains through many insightful angles from animal behaviors to the very human need of belonging and connecting to something bigger than yourself.”

Giorgio Regni

CTO, Scality

“If you want to harness the power of your customers, ‘People Powered’ should be the first book you open. Highly recommended.”

Whitney Bouck

Chief Operating Officer, HelloSign

“What makes ‘us’ unique as a species is that we seem to have an infinite ability to collaborate, from hundreds to millions of people. Collaboration I believe is the key to our ability as a species to solving planetary scale challenges, and ‘People Powered’ provides a roadmap for us to further unlock our potential as individuals to scale collaboration and increase our own personal impact.”

Ryan Bethencourt

CEO, Wild Earth, Partner, Babel Ventures