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This set of resources is referred to in ‘People Powered: How communities can supercharge your business, brand, and teams

MISSIONS STATEMENTS AND VALUE STATEMENTS

One of the most critical elements of building a strong community is carving out a powerful Mission Statement (covered in Chapter 2) and a Value Proposition (covered in Chapter 3.)

Here are some samples to get you started.

Sample Mission Statements

EXAMPLE 1: Building a platform such as Wikipedia (for collaborating around knowledge)

To build a community that brings together the world’s knowledge, in a current and accessible form, available across multiple languages.

EXAMPLE 2: To build an open source technology platform (such as Kubernetes) and community contributions that is designed to orchestrate cloud deployments.

To build a world-class open source orchestration platform, driven by a productive, inclusive spanning engineering, support, documentation, advocacy, and beyond.

EXAMPLE 3: To create an internal community inside of a financial services institution, designed to increase collaboration and reduce silos.

We believe that FinancialCorp is better together. We are building a community designed to drive innovation, collaboration, and to unlock the full potential of our diverse staff and teams.

EXAMPLE 4: To build an activism community focused on increasing young people’s access to education.

We are here to build technology, programs, and awareness to connect young people with the education and tools they need to succeed.

Sample Value Statements

EXAMPLE 1: Building a platform such as Wikipedia (for collaborating around knowledge)

Value For My Organization

  • I want to provide high-quality documentation that is available to my users/customers.
  • I want to reduce the costs of putting together this documentation.
  • I want to increase the scope and detail of this documentation.
  • I want to make this documentation available in multiple languages.
  • I want to ensure this documentation is kept as up to date as possible.

Value For Community Members

  • I want to ensure members have a fun, rewarding, engaging community experience.
  • I want members who contribute great work to be acknowledged and rewarded.
  • I want to help members grow their experience and skills, which could be useful for career progression.
  • I want members to feel engaged and influencial in the structure and evolution of our community.

EXAMPLE 2: To build an open source technology platform (such as Kubernetes) and community contributions that is designed to orchestrate cloud deployments.

Value For My Organization

  • I want to increase the capabilities and security of our product, driven by community contributions.
  • I want to increase the recognition of our product in the open source community and industry.
  • I want to increase our engineering experience and expertise a working with open source projects and communities.
  • I want to speed up our time to market and delivering value for customers.

Value For Community Members

  • I want members to be able to produce software that meets their needs and easily contribute it to the community.
  • I want to provide a simple, intuitive experience for contributing code and documentation.
  • I want to recognize and respect community members across diverse range of contributors and contributions.
  • I want to help members increase their career opportunities and experience.

EXAMPLE 3: To create an internal community inside of a financial services institution, designed to increase collaboration and reduce silos.

Value For My Organization

  • I want teams to work more openly and efficiently with each other and speed up the pace of innovation.
  • I want to reduce the siloing, duplicated effort, and miscommunication between teams.
  • I want to increase staff happiness and fulfillment, and enable them to innovate more effectively.
  • I want to lead our industry in team efficiency and supporting remote workers across multiple regions.

Value For Community Members

  • I want team members to love their work, be empowered, and recommend our company as a place to work.
  • I want team members to feel they can innovate where they see it, and engage in cross-team discussion and collaboration easily.
  • I want team members to feel encouraged to mentor and support their colleages and share insight and experience.
  • I want team members to be recognized for the great work they do and feel satisfied with their accomplishments.

EXAMPLE 4: To build an activism community focused on increasing young people’s access to education.

Value For My Organization

  • To broaden out our ability to connect young people with the resources that can benefit them.
  • To increase our ability to generate content, technology, and to improve the services we build.
  • To increase our experience, ideas, and awareness of our primary mission.

Value For Community Members

  • To help member’s to deliver interesting, life-changing work that supports our mission.
  • To have the opportunity to participate in a diverse range of ways and get started easily.
  • To grow a member’s skills, experience, and broader network, all while delivering fulfulling work.

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