One of the most challenging components of building a community is how to (a) determine what to measure, (b) measure it effectively, and (c) interpret those measurements in a way that drives improvements.

Of course, what complicates this is that communities are a mixture of tangible metrics (things we can measure with a computer), and intangible (things such as “enablement”, “happiness”, “satisfaction” etc).

Here is a presentation I delivered recently that provides an overview of the topic and plenty of pragmatic guidance for how you put this into action:

If you can’t see the video, click here.

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