A little while ago I worked with a client called ZBiotics. They are producing an engineered probiotic which that can be a hangover cure, but the technology has a wealth of other potential applications outside of making your morning-after a little less brutal.

They were interested in running a crowdfunding campaign. I have run a few campaigns before (the $12.7 million Ubuntu Edge, and the $1million Global Learning XPRIZE) and I provided strategic guidance for the Mycroft Mark II (which raised $395k of it’s $50k goal).

I like Zack and Stephen. They seem like good guys who want to build a company the right way. I sat down and provided some training around how to structure and deliver their campaign. This was a complex one because they are not only delivering a practical consumer product (hangover cure) but their technology is also the secret sauce. Both of these are important parts of the message.

They launched it yesterday with a goal of $25,000 and already smashed past that in Day 1. Here is their overview video:

Can’t see it? See it here.

Go and check it out.

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