A little while ago I worked with a client called ZBiotics. They are producing an engineered probiotic which that can be a hangover cure, but the technology has a wealth of other potential applications outside of making your morning-after a little less brutal.

They were interested in running a crowdfunding campaign. I have run a few campaigns before (the $12.7 million Ubuntu Edge, and the $1million Global Learning XPRIZE) and I provided strategic guidance for the Mycroft Mark II (which raised $395k of it’s $50k goal).

I like Zack and Stephen. They seem like good guys who want to build a company the right way. I sat down and provided some training around how to structure and deliver their campaign. This was a complex one because they are not only delivering a practical consumer product (hangover cure) but their technology is also the secret sauce. Both of these are important parts of the message.

They launched it yesterday with a goal of $25,000 and already smashed past that in Day 1. Here is their overview video:

Can’t see it? See it here.

Go and check it out.

Updates, Direct To Your Inbox

Updates, Direct To Your Inbox

Get the freshest posts with insights, approaches, tips, tricks, and recommendations delivered to you via email. Simple.

You have Successfully Subscribed!

Pin It on Pinterest

Shares
Share This