Just a quick note to you all. I just submitted a session to SXSW in Austin, and there is a community voting component to this. Can you guess what I would I would love you to do?
Yup, to go and vote for it. 🙂
I have never spoken at or been to SXSW, so this would help enormously! It only takes a few minutes, and I would really appreciate your help.
As many of you know, the broader goal of my work is to produce more collaborative, impactful, productive communities at work, at home, and beyond.
My session, Hack The Network Effect: Customers to Contributors, is focused on getting this potential out to the SXSW audience:
Business is changing. Gone are the days of customers passively consuming your product, with little to no interaction beyond occasional support tickets. Consumers want meaningful, connected relationships with the businesses and organizations they love.
The future of business is enabling your customers to not just play an active role in their success, but that of their peers and your brand. Done well, this can builds remarkable brand loyalty, retention, and innovation and reduce costs.
Salesforce, Star Citizen, Random House, HackerOne, Sephora, and others have done it. Now it is your turn.
Jono Bacon, author of ‘People Powered’ by HarperCollins Leadership, presents the combination of psychology, workflow, branding, and technology that delivers this, packed with pragmatic next steps.
The overall focus of the session is to provide an overview of how communities can be powerfully harnessed to build more engaging, more productive relationship between businesses and their customers. My goal is three key takeaways:
- Human beings crave roles in meaningful, impactful communities. Businesses can harness this need to enable customers to channel peer contributions.
- These communities can generate diverse contributions: support, technology, fundraising, advocacy, and more, and careful incentives builds retention.
- Marketing needs modernizing to harness this: social/content is not enough. Peer recognition, social capital, and right relationships are critical.
I would love if you could go and vote for the session (you don’t have to be an attendee of SXSW to vote). It should only take a few minutes: