ARTICLE

Should you use Facebook Groups for Your Community?

by | Wed 2 Nov 2022

Yeah…yeah…I get it…Facebook…

…even people who use Facebook don’t seem to be huge fans of Facebook as a company…but let’s put that to one side for a moment.

Thousands of companies, interest groups, support groups and more use Facebook Groups every single day, so, here is the question: are Facebook Groups a good platform for building an awesome community?

You know what, it is a fair question.

There are a billion people on Facebook, and Facebook Groups are totally free…so does it make sense to dip your fishing rod into the communal fish pond (so to speak?)

Well, unlike people on Twitter complaining endlessly about anything to do with Facebook (or Meta), I decided to remove emotion from the equation and explore if Facebook Groups are any good.

In my video I explore the good and bad of Facebook Groups covering features, capabilities, insights, data, notifications and more…while also demoing a live community in a Facebook Group.

Finally, I will let you know what I would do if I was in your shoes and whether I would use Facebook Groups for a community…

Spoiler alert: there is a lot to like, and there are some things that really suck…give a watch and let me know what you think!

An invitation-only accelerator that develops industry-leading community engagement and growth via personalized training, coaching, and accountability...all tailored to your company's needs.

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