So, Elon Musk has purchased Twitter.

I don’t really want to get into the politics of whether this is a good or bad thing (other people are already debating this), but it got me thinking about what needs fixing in Twitter.

There is little doubt that Twitter has a number of challenges facing it with bad behavior, trolling, misinformation, and more…and much of these problems stem from a broken incentive model.

So, I decided to put together a video with five practical recommendations of what I would focus on if I was in Elon’s position to deliver practical improvements to how Twitter works.

I cover solutions including:

• Building a better incentive model that focuses on reading, content, collaboration, and more.
• Integrating citations into Community Notes to provide clarity around news-related topics.
• While people can pay $8 to be verified…provide a pathway to earn verification at no cost (especially important for low-income users, students, etc.)
• Creating better features for content creators (and raising visibility of content based on key metrics.)
• Opening up how the Twitter algorithm works.

Check it out: ?