The story of opensource.com is a fascinating one. The goal was simple: create an online magazine, packed with content, tutorials, and news, and focused on open source fans and professionals. The result: millions of page views, and hundreds of articles created by volunteers.

It is the community manager and content marketers dream. How on earth do you create a community of people who spend hours crafting high quality content for you? and delivering a remarkably popular online presence?

Well, this success story has been driven by a number of people but Jason Hibbets and Jen Wike Huger have been central to it. In this episode of Conversations With Bacon, Jen and Jason come on to share not just how they have helped shape opensource.com, but how they have designed an editorial process, attracted community members, created incentives and rewards, used data effectively, created a balance between the parent company (Red Hat) and the community, and much more.

If you are focused on building content and communities, there is an enormous amount of insight in this discussion!

Communities are changing the way we do business. Discover a concrete framework for building powerful, productive communities and integrating them into your business. My new book, ‘People Powered: How communities can supercharge your business, brand, and teams’, is out now, available in Audible, Hardcover, and Kindle formats. Be sure to check it out!

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