In recent years, there has been an explosion in digital marketing. Bold claims of making thousands of dollars a day have been perpetuated by self-proclaimed marketing gurus. It all seems a bit much to my cynical British eye.

This is why I was thrilled to have Mike Dillard come on Conversations With Bacon. Mike has spent years in the trenches running a number of businesses, and when I went on his podcast a little while back, he was a refreshing change from the usual marketing gurus.

In this show we dig into a broad swathe of topics including:

• The importance of data and how to track it to get better results
• The role of copy and how to be a better copywriter
• Email marketing: is it still relevant in a world with too much email?
• Tai Lopez, his approach, and if it works
• The role of logic and emotion in purchasing products and services
• Brand marketing, familiarity, and trust

If you are interesting in marketing, or work in marketing today, you should definitely check out this conversation.

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Thank you to Marius Quabeck and NerdZoom Media for mixing the show!