Bitesize: Jeff Atwood, Co-Founder of Discourse and StackOverflow, on platform responsibility.

Bitesize: Jeff Atwood, Co-Founder of Discourse and StackOverflow, on platform responsibility.

Jeff Atwood discusses the tools in Discourse that help keep conversations organized and easily accessible.

Listen to the full episode here.

Communities are changing the way we do business. Discover a concrete framework for building powerful, productive communities and integrating them into your business. My new book, ‘People Powered: How communities can supercharge your business, brand, and teams’, is out now, available in Audible, Hardcover, and Kindle formats. Be sure to check it out!

Bitesize: Angela Brown of The Linux Foundation discusses what contributes to the energy of events

Bitesize: Angela Brown of The Linux Foundation discusses what contributes to the energy of events

Angela Brown of The Linux Foundation discusses what contributes to the energy and the core elements of a great event.

Listen to the full episode here.

Communities are changing the way we do business. Discover a concrete framework for building powerful, productive communities and integrating them into your business. My new book, ‘People Powered: How communities can supercharge your business, brand, and teams’, is out now, available in Audible, Hardcover, and Kindle formats. Be sure to check it out!

Rahul Vohra on Superhuman, Game Theory, and Product/Market Fit

Rahul Vohra on Superhuman, Game Theory, and Product/Market Fit

Would you pay $30 a month for an email service, especially when Gmail is entirely free? I do.

A while back I started using a service called Superhuman. It provides a blisteringly fast, keyboard-driven, experience for email power users. Their value prop is simple: the value of your time saved in email is worth far more than the fee you pay for their service.

Part of Superhuman’s current success is based on that they clearly know the market their product is designed for. This is because they developed a Product/Market Fit Engine, which they shared publicly. Their approach works: they have designed a product their users love, and their engine has enabled them to identify the features their most valuable users want.

Rahul Vohra is the CEO of Superhuman and he comes on Conversations With Bacon to dig into all of this. We delve into:

  • Their approach to designing and delivering Superhuman
  • Their product/market fit approach and how it was built
  • The role of game theory and gamification in building products people love
  • Their on-boarding experience (and how it differs from other companies)
  • How they have used email effectively for product education and training
  • We even get into the survivability of startups with COVID-19

This is a really interesting discussion. If you are interested in product, marketing, or business, it is well worth a listen.

Communities are changing the way we do business. Discover a concrete framework for building powerful, productive communities and integrating them into your business. My new book, ‘People Powered: How communities can supercharge your business, brand, and teams’, is out now, available in Audible, Hardcover, and Kindle formats. Be sure to check it out!

10 Tips For Rocking Your Zoom Calls

10 Tips For Rocking Your Zoom Calls

More than 5% of the US population (including myself) works from home on a regular basis. During the current coronavirus pandemic, however, we’re all experiencing a trial by fire when it comes to remote work. Most of us aren’t used to using Zoom so often and a lot of (sometimes hilarious) teleconferencing faux-pas are peppering our days.

Just take the care newscaster featured on Last Week Tonight as an example. While giving his report live, his cat was behind him cleaning itself enthusiastically. Believe it or not, no one remembered what he said – the cat stole the show.

I myself have been working remotely for years. I’ve seen the ins and outs of teleconferencing from the very beginning, and I’ve seen (and made) quite a few faux-pas. From connectivity issues to distracting backgrounds, there are lots of ways to Zoom call correctly…and incorrectly. 

That’s why I decided to give you a list of 10 Zoom DOs and DON’Ts that can help you in this time of remote work, so that you can nail your e-meetings and stay productive! 

#1: Get a Good Webcam & Mic

Nothing is more frustrating than a bad audio or video connection. In a time when Zoom is all we have to communicate, good video and audio is essential. Get a decent mic and camera. Sure, your laptop has these built in, but they generally suck.

I love the Blue Yeti mics, but any decent headset will do.

On the webcam front things are more complicated right now due to limited availability, but Ebay, OfferUp, and other sites often have decent second-hand webcams available. They are well worth it.

#2: Avoid Zoom Backgrounds. 

Did you hear about the woman who led a meeting as a potato because she didn’t know how to turn off the filter? I know it’s fun to flip through the backgrounds and filters, but they can be pretty distracting, especially as you see people weirdly morphing in and out of the background. I had a call with someone last week and for most of it their right arm was floating in midair like a dismembered ghost.

I know, I know, you are going to have to tidy up your office. It is the price we pay, folks. In any case, people love seeing where people live and their lives – it brings everyones’s personalities out.

#3: Use the Beauty Filter

Oof, early morning calls. We all know you probably woke up 5 minutes before your Zoom meeting, everyone did.

If your team prefers video calls over simple audio, use the “touch up my appearance” setting to make yourself look more put together in meetings. I am not sure what kind of voodoo they have built into Zoom, but it really works well.

Of course, I rarely use this feature. I have a beauty filter built directly into my face. Honest.

#4: Ride Mute With The Space Bar

We’re all stuck at home in our quarantines. That means young children, barking dogs, and more noise distractions that could disrupt your meeting.

Mute is your friend. Seriously: I have seen people not realize they were unmuted start yelling at their kids, their dogs, their spouses. I have heard people talking smack about people on the call. I even heard someone take their laptop to…well…the bathroom unmuted.

Stay mute as default and then use Space to unmute for the thing you want to say. Boom. Problem solved.

#5:Use Quick Invite

Many people still don’t use Zoom, or don’t know how. For a client or meeting for someone who you’ve never Zoomed with before, this is a simple way to make sure they’re able to join the meeting easily and quickly. 

When you’re in a meeting, type ?Cmd+I or Alt+I to open the Invite window. Then simply send it to anyone who you want to invite to the meeting.

#6: Record Your Meetings

Sometimes, you want to remember what was said in a meeting. Zoom gives us the option to record the entire session. This is dead handy, especially if you need a record of key decisions and outcomes.

Type ?Cmd+Shift+R or Alt+R to start recording any meeting.

Type ?Cmd+Shift+P or Alt+P to pause/resume recording.

#7: Share your Screen

When it comes to certain projects, describing something verbally just isn’t enough. Sometimes we need to show. Zoom allows us to share our computer screen easily with others for these cases!

To start a screen share, type ?Cmd+Shift+S or Alt+Shift+S.

To pause/resume a screen share, type ?Cmd+Shift+T or Alt+T.

#8: Have Some Fun

Since most of the US is now in quarantine, we’re missing our social interaction. But did you know social interaction is a critically important factor to good health and longevity? Stay mentally healthy by zooming for fun with your friends.

Coordinate a Zoom session with friends on an evening. Get together and have a few drinks or snacks. My wife and I have learned how to mix cocktails from friends on a Saturday night over Zoom. My parents have been playing games over Zoom with their friends. Get creative – it is incredible what you can do.

Here is an example from last night here at Castle Bacon:

#9:  Use Break Out Rooms

Zoom now has a feature called Breakout Rooms built in. With it you can break a larger group of people into smaller groups for discussions.

For example, I join a regular marketing call with some folks. Around 40 people join each session. Then, near the end of the session we all break into groups of six where we have a discussion for around five minutes. Then, we come back to the main group.

This is an awesome way for people to get to know each other in a more intimate setting.

#10: Use the Slack integration

Many of you will be using Slack at work.

Well, the Zoom Slack Integration is pretty neat. You can use it to start Zoom meetings right inside Slack. Just types /zoom to see the available options.

There you go. Happy Zooming!

SEO: You Are Doing It All Wrong

SEO: You Are Doing It All Wrong

Who doesn’t want lots of organic traffic in their website analytics?

I know I do. In fact, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority, and for good reason. The first organic mobile listing gets 27.7% of clicks. That’s a game changer for almost any business and community. So, how do you even get close?

A few years ago, ranking highly on the first page of Google was as easy.  You could pay for random backlinks, optimize your meta-tags and voila! Traffic! Simpler times.

Today, things are very different.

When it comes to your SEO, always remember: Google’s #1 priority is the customer experience. So what’s changed?

One thing: competition.

So many more people are on the web today and this has prompted Google to change what they prioritize and reward. In fact, you could even be penalized today for what would’ve benefited your SEO years ago. So it’s important for your business and community to know what’s working, and what is working changes.

Here are 6 tips on how to stay in Google’s good graces with your SEO strategy.

Tip #1: Content Is King

You’ve heard it before, and you’ll hear it again. Content is the name of the game. Not just any content, but quality, relevant content.

Know your demographic inside and out and provide them the answer to the questions they ask. Understand needs and create crisp, focused, readable content that they want. Be intentional about an editorial calendar focused on a regular drip-feed of unique, relevant content that your audience want. Understand their needs and serve them well.

The more high-quality content you offer your readers, the higher you’ll rank!

Tip #2: Keywords (But Don’t Overdo It)

Many people think of keywords as the “magic bullet” that will get them to rank #1 over night. They are still useful but not the same way they used to be. 

Here’s an example of a keyword strategy used in the good ol’ days: 

“Welcome to Manny’s auto parts store! We sell the best auto parts in all of Boston. Looking for auto parts? Look no further than Manny’s auto parts. We have a lot of auto parts!”

This tactic, known as keyword stuffing, is now frowned upon by Google, but it once was common practice.

How to use keywords today: Start by researching keywords you want to rank for, including variants. Write amazing content on the subject, including the keywords in a natural and relevant way that will be helpful to those searching for it. Don’t stuff, just apply your keywords naturally. Rinse and repeat!

Tip #3: Doing Links “Right”

Link building is tied for first place with content for how important it is for SEO ranking. Link building is when another website links to yours, especially if that website is established. For instance, if the New York Times published an article you guest-wrote for them, that would be about the strongest backlink ever. Google really likes that.

The trick is that you have to build them over a long time, and by doing the right thing. Focus on creating guest content elsewhere, going on podcasts, going on webinars, and other ways of generating material that will bring people back to your site.

Tip #4: Images and Load Time

Did you know you can squeeze “SEO juice” out of images, too? It’s true. In fact, 20% of all Google searches are image searches!

By optimizing image descriptions and tags, you can cast an even wider net than if you didn’t. Make you always fill in those tags, and don’t embed enormous images that slow the page loading down. Websites get dinged for slow loading.

Tip #5: E-A-T

No, not second breakfast. E-A-T  stands for Expertise, Authoritativeness, and Trustworthiness.

Google loves to boost rankings for people they know are the real deal. Companies that have bad customer service or lack proper credentials will not rank as highly as their trustworthy competitors.

Accomplish E-A-T by creating amazing content in your target niche, treating your community members and customers well, and creating content that people often like to connect to share and share. This all builds your broader credibility, which in turn results in better search rankings. 

Tip #6: Page Optimization

This hasn’t changed much from the old days of Google, but it has become more complicated. You need to optimize every element of your website, from navigation to load time to meta tags. Make it as easy as possible for users to find information and browse your site. Google is like a nosey neighbor sticking their nose in your business – make sure your house is shipshape.

There are countless tools out there to evaluate page performance, and Google Analytics is one of the most powerful. Get your page loading time down as much as possible. You might want to also consider using a caching service such as Cloudflare.

The key takeaway from these tips is that, along with back-end optimization, it pays off to invest in a really good community and user experience. By providing relevant value, you’ll attract a larger, more relevant audience.

Best of luck!

Mårten Mickos on Hacker Powered Security and Building Businesses

Mårten Mickos on Hacker Powered Security and Building Businesses

If you have been around open source and security, you will have likely heard of Mårten Mickos.

Previously CEO of MySQL (which sold to Sun for $1billion), then leading Eucalyptus Systems, and now CEO of HackerOne, Mårten is one of the most accomplished leaders in technology. He been a consistent fixture, not just because of his success, but also his tonality and approach.

I was thrilled to bring Mårten on Conversations With Bacon to explore his career, approach, and how he is enable a more scalable, “hackered powered” approach to security.

In this show we get into a broad range of topics, including:

  • How he got involved in entrepreneurship and built is sea legs.
  • How he wrestled with early challenges and failures in is career.
  • How to strike the right balance of power and influence when joining a new company as CEO.
  • What “hacker powered security” is, how it works, and how it is changing the industry.
  • How HackerOne has approached changing the cultural norms of security.
  • How HackerOne approached the US government to engage in community-driven security and deliver over 12,000 vulnerabilities.
  • The public perception of hackers and what it means today.
  • What motives and drives hackers.

If you are interested in technology, entrepreneurship, or security, there is plenty in here to dig your teeth into.

Communities are changing the way we do business. Discover a concrete framework for building powerful, productive communities and integrating them into your business. My new book, ‘People Powered: How communities can supercharge your business, brand, and teams’, is out now, available in Audible, Hardcover, and Kindle formats. Be sure to check it out, and grab the People Powered Plus pack with free templates, bonus content, and over $2000 of special offers.

Dr. Diane Hamilton on Understanding The Role Of Curiosity In Our Lives

Dr. Diane Hamilton on Understanding The Role Of Curiosity In Our Lives

Curiosity. We all know what it is, but where does it come from? What is the purpose of curiosity and how does it play a role in our work, our future goals, and more? How can we harness curiosity without it becoming a distraction.

On this episode of Conversations With Bacon, Dr. Diane Hamilton joins me to dig into curiosity. She is a nationally syndicated radio host, award-winning speaker, author, and educator and a leader in the fields of leadership, sales, marketing, management, engagement, personality, curiosity, and motivation. She has explored how to unpick curiosity to better understand the role it plays in our lives.

If you are interested in the psychology of what makes us curious, be sure to check out this episode!

Communities are changing the way we do business. Discover a concrete framework for building powerful, productive communities and integrating them into your business. My new book, ‘People Powered: How communities can supercharge your business, brand, and teams’, is out now, available in Audible, Hardcover, and Kindle formats. Be sure to check it out!

Exploring Conference Session Design: The ‘Combo Session’ Approach

Exploring Conference Session Design: The ‘Combo Session’ Approach

Modern conferences have something of a playbook. A typical conference schedule is a grid packed with full presentation sessions with slides, panel discussions, lightning talks, keynote slots, Birds Of a Feather sessions, and more.

While many of these content formats work well, I have become personally rather concerned with the role of full-length 45 – 60 minute sessions. I think we are increasingly seeing people want to consume information in smaller, more focused chunks. What’s more, when at a conference, people often get tired and their attention span can wander after long days (and evenings!) and it can be difficult to stay focused in a session for that long of a period of time.

Another challenge with longer sessions is that they take up a lot of room on a schedule. Speaking personally, I would rather see a rich, broad range of speakers from more backgrounds speaking in shorter, more focused sessions. This has the added benefit of making it easier for people to justify conference travel with their employers if they know they have a speaking slot.

So, last year at the Open Source Summit in San Diego I sat down with Angela Brown who is VP of Conferences for the Linux Foundation (by the way, see my Conversations With Bacon interview with her). While there I shared some of these thoughts and a proposal for her consideration.

The ‘Combo Session’ Approach

So, this is what I proposed.

Instead of having a single talk in a 50 minute slot, we instead have two thematically similar 20 minute sessions by two different speakers.

For example, one speaker in a session may talk about building a meetups strategy and the other speaker in the same session may discuss how to run conferences. In another session slot, one speaker may talk about KPIs and metrics and the second speaker in the same session may cover effective ways to visualize data. The speakers are paired together on a common topic designed for the same audience.

So, two 20 minute sessions takes up 40 minutes of the session. What do you do for the remaining 10 minutes?

Well, you bring both speakers together for a mini-panel discussion. A panel moderator will ask questions to both speakers about the overall topics presented in the entire session, potentially bringing in questions from the audience too. This provides an interactive end to the session and gets the audience refreshed before they head out to the next session.

I am nicknaming this the ‘Combo Session’ approach, and I believe it provides a number of benefits:

  • The ability for an audience to hear multiple speakers and their perspectives, resulting in more content and potentially additional value.
  • An opportunity to tap into the insight of multiple speakers as part of the mini-panel, and a possible opportunity to present audience questions.
  • It will encourage speakers to be more focused on their content. You can cover a lot of ground in 20 minutes, but it will require a speaker to be disciplined in managing their time well.
  • It will enable more speakers to be able to speak at an event (which can often further justify travel to an event to employers.)

Of course, this format won’t work for all content. For example, longer tutorial sessions, panels, and BOFs will need more time, but I think for many sessions at conferences, this could be a refreshing new approach.

So, I am delighted to share we are going to experiment with this format at the Open Source Summit in Austin in June. The Leadership track that I have been involved in shaping will be using this format. This will be a good opportunity to see how well the ‘Combo Session’ format works, and how it can be tuned and optimized.

A Speakers Guide

So, let’s now switch gears. Let’s assume you have been selected as a speaker in a ‘Combo Session’ and are going to deliver a 20 minute talk and participate in the mini-panel. How do you make the most of the session?

Here are 5 recommendations.

1. Focus on optimizing your session for the value your audience can take away

While it may seem that a shorter 20 minute session is limiting compared to a 50 minute session, it is incredible what you can accomplish in 20 minutes. Focus on building out your presentation and then make a series of ‘hard cuts’. Review different parts of your talk and ask, “Do my audience benefit from this part of my material?” If not, cut it, or tighten it up.

Focus on delivering concise, focused, and practical content. Then practice your session to ensure you can comfortably deliver it in 20 minutes without rushing. External feedback can be enormously valuable here: perform it in front of friends and colleagues and get their input on what you can add and what you can cut.

2. Provide pragmatic, actionable, recommendations and content

Presentation sessions serve one major purpose for most attendees: to transfer information from one brain (the speaker’s) to others (the audience’s). Focus on making this transfer as simple as possible.

Create simple, readable lists of recommendations. Make concrete suggestions and takeaways that people can easily note down (or take a screenshot of your slides with their phones). Take the work out of your audience understanding your most salient points. Avoid abstract, obtuse references and provide real-world, pragmatic examples and guidance.

3. Consider planning for 15 minutes, with 5 minutes of Q&A

While there is the 10 minute mini-panel at the end of the session, you might want to allow for some dedicated questions in your 20 minute piece. So, consider speaking for 15 minutes and then enable 5 minutes of dedicated questions about your material.

While not required, this can provide a good opportunity for your audience to ask questions to seal-in the material you are sharing.

4. Provide a clear Call To Action

When someone finishes watching your session, what do they do next? Do they go to a website? Do they join a webinar? Do they have a check-list of next steps?

Give them something specific to do. This can provide a useful way to help your audience harness the content you are presenting and apply it in their world. Also, provide any follow-on resources such as videos, books, and blog posts.

5. Promote your session extensively

A wonderful session doesn’t mean anything if people don’t know about it. Get out there and spread the word about your talk, and the overall ‘Combo Session’ that you are speaking in.

For example:

  • Promote the session extensively on social media. Don’t just announce your session, but promote it leading up to the event and at the event itself.
  • Write a blog post about your session, what you are going to deliver, and what people can learn.
  • Share your session with your email list.
  • Share teasers of your session on social media. Key takeaways, interesting slides, and more can get people excited!
  • Include special offers in your session. For example, provide attendees with downloadable content and videos if they join.

The key here is to get creative. The more you invest in promoting your session, the larger and more dynamic your audience is likely to be.

So, that’s it. I think the ‘Combo Session’ approach is going to be an interesting experiment, and I think it could pave the way for some really interesting future sessions. Thanks!

‘People Powered’ Wins at Business Book Awards

‘People Powered’ Wins at Business Book Awards

I am delighted to share that my new book, ‘People Powered: How communities can supercharge your business, brand, and teams‘, has just been announced as a winner at the Business Book Awards!

I was originally planning on being in London to be at the awards ceremony, but obviously the recent COVID-19 outbreak put the brakes on that and the event went virtual. I am over the moon to see ‘People Powered’ win an award, and many thanks to the judges and the broader Business Book Awards team!

I was especially impressed with the overall quality of the live stream: it really felt like a full awards production. Here is the section of the stream where ‘People Powered’ nabbed a prize:

The judges summarized the book as:

“We found People Powered to be an absolutely inspiring read and pragmatic about the collaborative power of communities. It is a must-read for any institution looking to develop relationships. It stood out as a book for the global economy based on timeless practices and based on where we are today, Jono’s book really does stand out.”

For the morbidly curious, they asked me to put together an acceptance speech. Here it is:

This is a fabulous follow-up to another recent accolade in which ‘People Powered’ was a February best-seller at Porchlight Books and earlier this year was an Amazon Best Seller too.

Furthermore, I am delighted to see that readers are enjoying the book too, with it currently rated at five stars on Amazon (with 34 reviews) and 4.70 stars on Goodreads (with 30 reviews.)

If you are not familiar with ‘People Powered’, it provides a crisp yet comprehensive overview of the significant value communities can bring to organizations and provides a complete framework for how to build a community and integrate it into an organization. This includes how to create a complete strategy, create incentives, coordinate content, social media, and events, build member retention, and how to track success with a broad range of maturity models.

The book features contributions by Jim Whitehurst (President at IBM), Joseph Gordon-Levitt (Emmy-Award-Winning Actor), Jim Zemlin (Executive Director at The Linux Foundation), Mike Shinoda (Co-founder of Linkin Park), and many others.

It has been endorsed by 30+ leaders across various industries, including Mårten Mickos (CEO of HackerOne), Jamie Smith (Former Advisor to President Obama), Jamie Hyneman (Co-Creator of Mythbusters), Whitney Bouck (COO at HelloSign), Gia Scinto (Head Of Talent at YCombinator), Nat Friedman (CEO at GitHub), Kevin Scott (CTO at Microsoft), and many others.

Remember, if you get the book, you can also unlock People Powered Plus which includes free templates and cheat sheets for building your community, over $2000 of discounts, a full knowledge base, exclusive events and webinars, and much more.

Thanks everyone for all the support!

Vanilla Webinar on Tuesday 7th April 2020 (and Free Books)

Vanilla Webinar on Tuesday 7th April 2020 (and Free Books)

Just a quick note to share with you that my friends at Vanilla Forums will be hosting me for a webinar on the 7th April 2020. In this webinar we will be getting into:

  • Understanding a framework for how to deploy a community strategy, invest in the right areas, track progress, and build in accountability.
  • How to identify relevant KPIs, building in a regular cadence for reviews and skills development.
  • How to build cross-functional support from management, other teams, and how to hire the right people to deliver this work well.
  • How to avoid the common pitfalls and road bumps many companies face in this journey.

What’s more, they are providing a free copy of ‘People Powered‘ to the first fifty registrations for the webinar. It is going to be a great session!

Go and register here. I hope to see you there!

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