CommunityBridge by the Linux Foundation: Digging In

CommunityBridge by the Linux Foundation: Digging In

On Tuesday last week I drove down to Half Moon Bay with Jeremy and Ilan for the Open Source Leadership Summit. I always enjoy this event: it is smaller and more focused than the bigger conferences, which helps facilitate some great discussion. Angela’s team at the Linux Foundation do a fabulous job running it.

As those of you who follow me on social media may have picked up, I was knocked down by some kind of weaponized fully-automatic navy-strength flu. I spent the entire event holed up in my room feeling thoroughly sorry for myself and living off room service. Over a week later, I am finally about to shake it. I am not quite sure how this happened, but I blame Stuart while he was at SCALE: he must be patient zero.

Anyway, before this all kicked in, I sat in the CommunityBridge announcement by Jim Zemlin after lunch on the Tuesday. I wanted to sketch some thoughts about CommunityBridge, what it is, and what I think of it but because of the flu-related downtime, I have been delayed in writing up some thoughts.

Now, a caveat: I have a close relationship with the Linux Foundation. They are a client of mine, and I consider Jim a good friend. As is always the case though, I formulate my own opinions, and my opinions here are my own and not that of the Linux Foundation.

The News

For those who didn’t see the news, the Linux Foundation announced a new platform called CommunityBridge. In a nutshell, this is a platform that provides a set of services designed to serve open source projects and developers. The first set of services announced include:

  • Funding – provides a place where people can donate to projects, and policies can be defined about how the money is used. For example, what proportion of donations can go to hardware, events, travel, etc.
  • Security – provides an overview of vulnerabilities that relate to a project, links directly with the CVE database, and is able to identify vulnerabilities across the dependency chain.
  • People – provides a dashboard to connect together mentors and mentees to streamline how mentoring initiatives are structured and run.

The Linux Foundation just took the wraps off this, so it is early days, but they are eager for people to start using it and provide feedback. They have also been providing donations matching to help build up the available funds in the platform.

My Take

For a number of years now, I have been talking about how code is one artifact of a strong community. Successful communities don’t just forge great code: they are able to build healthy teams with workflow and tools that are simple and tightly integrated.

As one such example, GitHub have over 96 million repositories that serve over 31 million developers. The most successful projects that live in GitHub integrate their engineering workflow (such as issue management and pull requests) with a raft of other elements, including but not limited to:

  • Open communication, code, build services, and planning.
  • Efficient code review and release management.
  • Simple onboarding to get new developers from piqued interest to pull request in next to no time.
  • Designing security policy, managing bugs, and maintaining security across binary distributions and dependencies.
  • Regular meetings to review plans, discuss architectural decisions, resolve problems, and more.
  • Soliciting donations and managing how that money is distributed, as well as the tax paperwork that is associated with it.
  • Measuring contributions to the project and optimizing and improving developer workflow based on this data.
  • Effective incentives and rewards for great work contributed in the community.
  • Building growth and participation to keep the community growing.
  • Building awareness of the project via a website, social media, campaigns, and more.
  • Providing support to users, managing feature requests, and setting expectations.
  • Speaking at conferences and events, building out a network, and opening up new opportunities for the project.

These are an amalgamation of workflow, policy, engagement, and growth. The problem is that weaving together this diverse range of ingredients in a successful open source project requires having people with the skills and experience to put them in place. Sadly, there are relatively few people who actually have this experience.

The fundraising component.

This puts notable pressure on the sustainability of open source. To keep open source growing, we need to be able to systematize and integrate these components into platforms more efficiently while also continuing to grow skills and expertise in these areas.

The platform piece is critical. We should have platforms that tell us what are the most effective dimensions for tracking projects, and have those metrics integrated. We should have platforms that represent an optimal fundraising workflow, and connect together donors and projects who use the money. We should have platforms that help people book and coordinate meetings, track meeting notes, and more.

From what I can tell, this is the sandbox in which CommunityBridge is playing: to provide a simple and extensible set of tools that help to fill in these gaps for a broader range of open source projects.

There is enormous potential if the Linux Foundation get this right. Sourceforge had a transformative impact on open source by making free, simple, and ubiquitous tools available to developers. GitHub took this to a radical new level. CommunityBridge has the potential to augment tools such as GitHub in a way that layers on functionality needed for these projects to be successful.

Ahhh, memories.

I also think the Linux Foundation is a good home for this work. They have quite a heritage in forging an ecosystem that invests in open source, bringing in many companies who historically would have been reluctant to throw their resources into the open source hat. We shouldn’t underestimate this accomplishment: open source is culturally alien to many different companies, and the Linux Foundation helped to forge a path forward in which these firms could dip their toes in, safely and securely, and build up their understanding and capabilities of how open source works. Now many of these companies are not just participating, but paying thousands of developers to work on open source and maintaining hundreds of projects.

As such, the Linux Foundation has produced an environment across their projects and events in which independent discussion and development can happen. Is it perfect, no, but nothing is. What I do know is that we wouldn’t be where we are today with open source if the Linux Foundation hadn’t helped facilitate a lot of this.

As such, CommunityBridge seems like an entirely logical next step. The only way we can grow to serve the broader ecosystem is to not just help the big-ticket projects like Kubernetes, but also the long-tail of projects too. A clear, featureful platform will pay dividends here in the broader success of open source.

Now, this isn’t going to be a walk in the park. For CommunityBridge to succeed, it needs to be informed and guided by the broader community. The Linux Foundation can’t possibly have all the answers, none of us do. They are have been open in expressing their receptiveness to feedback, and it is important that projects provide it. This will ensure that CommunityBridge shapes the most critical needs in the open source ecosystem.

Imposter Syndrome: Understanding and Managing It

Imposter Syndrome: Understanding and Managing It

Across my career I have met countless people who have struggled with Imposter Syndrome.

For those of you not up on the lingo, Imposter Syndrome is when people feel they are not experienced, qualified, or talented enough to be in the position they are in (such as a new role in a company). Typically the sensation is a feeling of “well, it is only a matter of time until people find out that I suck at this and then I will be out on my ear”. Hence the “Imposter” in Imposter syndrome.

For a long time people far smarter than me thought this to be a condition that primarily affected high-performing women, but since then it has been connected to men, women, trans, and other demographics. It is unsurprisingly a condition that can especially affect those in minorities and people of color.

Here’s the deal: Imposter Syndrome is really common, but a lot of people simply don’t talk about it. Why? Well, it takes a strong person to climb up the ladder in their career and openly show signs of weakness. Many a presentation slide has been peppered with inspirational blatherings of “true leaders share their vulnerabilities”, but few leaders actually have the confidence to do this. I promise you that many of the C-level execs, SVPs and VPs in your company struggle with Imposter Syndrome, particularly those who are new in their positions or first-timers at that level.

Imposter Syndrome is not just common, but it is entirely normal.

Firstly, our brains are hard wired to look for threats in our environment and to actively perform loss prevention. We are also wired to care about status and our social standing in our groups. This milieu of status, social positioning, and risk can generate this unstable “imposter” feeling many people often report.

I sympathize with people who experience Imposter Syndrome because I have experienced myself too.

When I think back to many of the key milestones in my life…my first published piece, my first real job, my first book, my first time as a manager, getting married, having a kid, playing my first shows in my band, starting my business…there was always an element of Imposter Syndrome gift-wrapped within these moments. It took me some time to understand that this was entirely normal and I needed to turn it from a negative into a net positive.

So, how do you kick it?

OK, hold your horses. We need to get two things straight:

  1. I am not a doctor. If you take medical or psychological advice from me, you need to stop doing that.
  2. You will never 100% get rid of it. You need to focus on managing it.

Imposter Syndrome is similar to anxiety in many ways. People who experience anxiety often want to figure out a way to completely eradicate that awful feeling from their lives. As many therapists and mindfulness professionals will attest though: you can’t really get rid of it, you just need to change your relationship with it.

I am not an expert here, and I will naturally have a very different relationship to Imposter Syndrome than many underrepresented groups, but here are five ways I have found to be effective in not just me, but many others too.

1. Measure yourself and your performance

The root cause of Imposter Syndrome is usually a feeling. It is typically a sensation of not measuring up as opposed to a concrete data-driven conclusion. Here’s the thing: feelings are noxiously bollocks in terms of reliability.

So, become more data-driven. How would you define success in your career? Is it how much product you sell? Is it engagement on social media and your blog? Is it managing a team well? Is it shipping reliable code? Is it writing great documentation? Define an objective set of metrics for how you define success and get a sanity check on them from friends and colleagues.

Pick five to seven of these metrics and start measuring your work. Don’t set unrealistic goals, but focus on growth and development. Can you keep growing in those areas?

For example, if you are marketer, you may consider traffic growth to a website as a key metric for your profession. Are you generally seeing the trend moving forward? Yes? Great! No? No problem, what new approaches can you explore to move the needle? There are always a wealth of ideas and approaches available online…go and explore and try some new things.

Being great at your job is not just about delivering results, but it is about always learning and growing, and being humble that we are eternal students. Track your progress: it will help to show in black and white that you are growing and developing.

2. Get objective validation from your peers

It is astonishing how poor some managers are at providing validation to their teams. Some people seem to think that their teams should “know” when they are doing a great job or that managers don’t need to provide validation.


I don’t care whether you are the CEO of a Fortune 500 company or Thomas from my local bar: everyone needs to know they are on the right track. We all seek validation from our friends, family, colleagues, associates, and more. Not getting the right level of validation can be a critical source of Imposter Syndrome issues.

I remember I once had a manager who was terrible at providing validation and I had no idea whether he thought I was any good or not.

Pictured: terrible manager.

My colleague (and good friend) said, “don’t go down that dark alleyway, it is pit of self-doubt”. He suggested I raise my concern with our manager, which I did, and he had no idea this was an issue. He did a much better job providing feedback for both great work and areas of improvement, and my concerns were abated significantly.

Talk it through with your manager and colleagues. Tell them you are not needy, but you need to ensure your perception of your work is calibrated with theirs. This is part of getting good at what you do, and good managers need to provide good validation.

3. Build a team of mentors around you

I remember when I first moved to America, my wife Erica always stunned me. If she wasn’t sure of a given strategic or tactical move in her business, she would call other people in the industry to ask for their input and guidance.

I was amazed. Back then, rather embarrassingly, I almost never asked for advice. It wasn’t that I wasn’t receptive, but I just didn’t think to reach out. It never struck me that this was an option. She helped change that into a healthy habit.

Many of the worlds problems have been figured out by other people. These solutions live in (a) their heads, and (b) the books they write. Why on earth wouldn’t we tap this experience and learn from it?

Mentoring is enormously powerful. It doesn’t just grow our skills, but it is a valuable feedback mechanism for ensuring we are on the right path. Try to find people you know and respect and ask them for a few calls here and there. Don’t just limit yourself to one mentor: build a team that can mentor you in different skills.

I absolutely love mentoring people: it is part of the reason I starting consulting and being an advisor. It is awesome to help shape and watch people grow and affirm their progress as they do it. We all need mentors.

4. Set yourself some more realistic expectations

Many of you reading this will be really driven about being successful in your career and doing a good job. This is admirable, but there is a risk: becoming a ludicrously unrealistic perfectionist. This is a sure-fire way to get a dose of heartburn.

Life isn’t perfect. You are going to screw up. You are going to make mistakes. You are going to develop new ideas you wish you had years back. You are going to use approaches and methods that are a distraction or don’t work.

This is normal. You weren’t born perfect at what you do. No-one was. Every one of us is learning and growing, but as I said earlier, many people simply don’t talk about it. There is not a single person, even well known hot shots such as Elon Musk, Sheryl Sandberg, George Clooney, and Neil Degrasse Tyson, who hasn’t made significant errors of judgement or mistakes over the course of their career. Why should you be any different?

Not perfect. I hear his “Twister” game chops are severely lacking.

Take a step back and re-evaluate your position. Do you think your colleagues are really expecting perfection from you? Do you think they are expecting you to be rock solid at your job all the time? Do they have the same expectations for themselves? Probably not.

We should focus on always growing and evolving, but on a foundation that we are all imperfect human beings.

5. Don’t take yourself so seriously

This is for me personally, the most critical of these suggestions, but again something we all struggle with.

I don’t believe life should be one-dimensional. I absolutely love my job, but I love being a dad and husband. I love playing music and going to gigs. I love going for a few beers with my buddies at my local. I love laughing at stand-up comedy, movies, and TV shows.

I get enormous enjoyment from my career, but it is one component in my life, not the only one. Are some people going to think I am imperfect? Sure, that’s fine. I am imperfect.

I am fairly convinced a big chunk of figuring out the right balance in life is knowing when to give a shit or not to. Focus on doing great work, building great relationships, and being an honorable and civil person: those are the most important things. Don’t focus on a 100% success rate in everything in your career: it not only isn’t possible, but it will take important mental energy from other elements of your life too.

Well, I hope some of this was useful. If you thought this was interesting, you may also want to check out 10 Avoidable Career Mistakes (and How to Conquer Them) and my Remote Working Survival Guide.

Forbes Piece: Six Hallmarks of Successful Crowdfunding Campaigns

Forbes Piece: Six Hallmarks of Successful Crowdfunding Campaigns

I wanted to drop a quick note to you all that I have written a new Forbes article called Six Hallmarks of Successful Crowdfunding Campaigns.

From the piece:

While the newness of crowdfunding may have worn off, this popular way to raise funds has continued to spark interest, especially to entrepreneurs and startups.  For some, it is a panacea; a way to raise funds quickly and easily, with an extra dose of marketing and awareness thrown in. Sadly, the reality of what is needed to make a crowdfunding campaign a success is often missing in all the excitement.

I have some experience with crowdfunding in a few different campaigns. Back in 2013 I helped shape one of the largest crowdfunding campaigns at the time, the Ubuntu Edge, which had a $32million goal and ended up raising $12,814,216. While it didn’t hit the mark, the campaign set records for the funds raised. My second campaign was for the Global Learning XPRIZE, which had a $500,000 goal and we raised $942,223. Finally, I helped advise ZBiotics with their $25,000 campaign, and they raised $52,732.

Today I want to share some lessons learned along the way with each of these campaigns. Here are six considerations you should weave into your crowdfunding strategy…

In it I cover these six key principles:

  1. Your campaign is a cycle: plan it out
  2. Your pitch needs to be short, sharp, and clear on the value
  3. Focus on perks people want (and try to limit shipping)
  4. Testimonials and validation builds confidence
  5. Content is king (and marketing is queen)
  6. Incentivize your audience to help

You can read the piece by clicking here.

You may also want to see some of my other articles that relate to the different elements of doing crowdfunding well:

Good luck with your crowdfunding initiatives and let me know how you get on!

The Gin Map

The Gin Map

OK, folks, little personal post here. If you are not interested in gin, or are not old enough to drink it, you can safely ignore this.

I am an enormous gin fan. I love it. Yes, I know it divides people and many of you can’t stand the stuff, but hey, our differences make the world go around, right?

Well, I have set myself a fun little challenge. I want to try a gin from EVERY country in the world.

Now, I know what you are thinking. Some countries probably don’t produce gin. Well, I am not sure how much I believe you: if there is water, juniper, and a bowl, someone somewhere is producing gin. I am going to find it.

I will be tracking this on the Bacon Gin Map. I won’t add anything to the map unless I have a picture of the bottle, so many gins I have tried are not on there yet due to this picture requirement. I will also add short reviews or comments (again, some of the gins I have already tried that are there will get their reviews updated when I can try them again.)

I have my bar at home, and if you want to contribute a new bottle to the collection, I will snap a photo of us with it and add it to the map with a credit to you. Yes, this is a shameful attempt to solicit bottles of gin from you all.

Know of a gin from a country I have not covered yet? Great! Let me know in the comments below, or use the hashtag #baconginmap on Twitter.

I will be updating the map regularly. So, for you gin aficionados, feel free to check out the map if you want to try a gin from somewhere a little different.

See the Bacon Gin Map

Mimicry: Use It To Be a Better Leader

Mimicry: Use It To Be a Better Leader

Mimicry is an interesting phenomenon in nature. Animals copy animals in various ways, such as the common behavior of insects changing their appearance as a tool to fool predators.

Interestingly, human beings mimic other human beings too. We haven’t yet figured out how to change ourselves to look like others (excepting the obvious documentary evidence that is FACE/OFF).

We do though copy and model other people’s behavior. Often known as mirroring, we copy people’s interests, speech patterns, key words/phrases, visual dress/fashions, and more.

Now, this can all generate positive feelings (Andersen, 1998) and make you more persuasive (Balinson & Yee, 2005), but there is also a significant risk of putting your foot in your mouth socially (Lui, et al., 2011) and mimicry having unintended consequences.

This can all have interesting implications, particularly for leadership. Here are some ways in which you can understand and harness it.

1. Practice empathy and active listening

One of the risks with mimicry is that when inauthentically applied, it can appear condescending and actually harm a relationship. We have all seen this with over-zealous sales reps who demonstrate an almost creepy level of enthusiasm and interest in everything you say, do, and observe. It just comes across as fake.

Empathy is a key component in building human relationships When we say people are “down to earth”, it is usually that they demonstrate empathy with the social dynamics of the other person, particularly if they are members of a different social group.

For example, a while back I did an interview with Bruce Dickinson from Iron Maiden for my Forbes column, who I am an enormous fan of. He came across as “down to earth” because even though he was a world-renowned rock singer, entrepreneur, and author, he could identify and demonstrate humility with the things I shared in the conversation. It solidified the perception I have of him.

Part of the reason why this happened is that Dickinson demonstrated active listening. While the dynamic of the discussion was an interview where he was expected to provide the content, interestingly, he regularly asked me questions, responded to my comments, and built on the things I was saying. He did this with remarkable humility and grace.

Active listening in action.

Active listening is a critical component of great leadership. As people progress up the career ladder they usually want to talk more, not less.

This combo of empathy and active listening can not just demonstrate fantastic leadership skills, but it accomplishes the same goals of mimicry without the risk of being inauthentic.

2. Be an equal opportunities mimicker

A first study by Leander, Chartrand and Bargh in 2011 determined that the people who are not mimicked in a scenario can feel less engaged and more left out than those who are. Our subconscious picks on these mimic cues, or the lack of them, from other people (especially people we want to build a relationship with.)

Interestingly though, two further studies determined that it wasn’t the lack of mimicking that was the cause, but instead that the mimicking was inappropriate and didn’t work.

This is an important lesson for leaders. When you talk with your teams, authenticity is critical when you mimic some of the characteristics of your team, but you should try to apply this equality. It sounds simple, but this means building a rapport with everyone as opposed to a hand-picked few.

Now, this can be tricky. Sometimes you just have more in common with certain people than others, often informed by your shared interests, ideas, and how much you have worked together. The true test of leadership though is building rapport and inspiration with others even when you feel you don’t have as much in common with them.

Of course, this takes time and practice, but it will produce a more stable level of leadership.

3. Don’t humiliate people who mirror you

In every social scenario there is a power exchange.

You walk into a job interview, and the person recruiting has the power. You join a new company, and your colleagues have the power. You meet your hero, and they have the power.

No pressure.

When we don’t have the power in a situation, it is more common for us to mimic the other person. It is our subconscious attempts to build rapport and grease the wheels to get what we want, be it a job, approval, their friendship, or something else.

Turn the tables. Imagine you are the one with the power and someone is mimicking you to build this rapport. Sometimes this mimicry is noticeable, sometimes it isn’t. Either way, be a grown-up about it, and never humiliate them.

I have seen some assholes denigrate the other person for their attempts to build this rapport. They criticize them for copying them, and sometimes share this criticism in front of their peers or even strangers. This won’t just sully their view of the person in their mind, but it can generate a deep-rooted sense of humiliation which can damage a relationship for years.

Stay classy. Their mimicry is a sign of respect. Treat it as such.

4. Surround yourself with the people you want to be like

Human beings are driven to form relationships with others. As was discussed in this paper, many unhealthy habits such as drinking and smoking are driven by the social dynamics required to fit into a group we want to be a part of.

Put simply: if you hang out with people who have bad habits, you pick them up via mimicry. If you hang around people with good habits, you pick them up too.

As such, structure your social groups with this in mind. Want to grow your career (speaking of which, see my 10 Avoidable Career Mistakes video)? Spend time with people in your industry. Want to be a better musician? Hang out with people who play in great bands.

Don’t just surround yourself with people where you have the power: surround yourself with people you can learn from.

I am inspired by Nicko McBrain. Amazingly talented, great sense of humor, and down to earth.

I think it is important to take a dual-edged approach to this. For example, I love my career, and I always want to grow and learn. I spend a lot of time with some pretty accomplished people, which has had an amazing impact on me.

Similarly though, I never want to get subsumed into the “career bubble” and only surround myself with career people. I love dive bars, going to see live shows in San Francisco, playing music with my buddies, watching stand-up comedy, and more. Mimicry happens here, and I would like to think it keeps my feet on the ground and my ego in check.

Psychological patterns such as mimicry (and the Ikea Effect) play a pivotal role in everything we do. How else do you use these kinds of patterns? Be sure to share them in the comments!

How To Rock The Call For Papers And Get Your Talk Picked

How To Rock The Call For Papers And Get Your Talk Picked

The Call For Papers. A battle of wits, personality, and expertise where every contender wants a coveted slot at the conference.

Last week I announced that I am running the Open Collaboration Conference again which is part of the Linux Foundation‘s Open Source Summit. The North American event takes place this year in San Diego from 21st – 23rd August 2019 and the Call For Papers just opened. I will be announcing the European CFP later in the year.

Every year we get an amazing range of submissions, and it got me thinking…what would I recommend to people submitting sessions at this, or other conferences? How do you get your submission picked?

I have been running conferences for most of my career, and here are 7 recommendations I would make to anyone submitting sessions.

Now I want to be very clear: these are my personal recommendations. Not every program committee will share these views, but as a general rule, I think they will help. Be sure to share your tips too in the comments too!

1. Talk about something people really care about

It may seem obvious, but the point of a presentation is to deliver information that should to be of interest to your audience. Now, what kind of information is of interest will be heavily dependent on the type of conference and audience.

For example, at the Open Collaboration Conference, it attracts a pragmatic professional technology audience. That audience has specific types of content they generally care about (e.g. collaborative workflow, community management, incentives and rewards, etc) and technologies they care about (e.g. Slack, GitHub, Discourse, Bitergia). Other conferences will have a different focus and topics.

Think carefully about what your audience is interested in as opposed to what you are. What problems do they want to solve? What are the gaps in their experience? Where do they need guidance. You need to serve a need and purpose, and if you can map your presentation more commonly to these needs, you are more likely to get picked.

2. Share pragmatic advice and experience

At everyone conference I have ever run we get two broad buckets of submissions:

  1. Big picture talks where the presenter wants to walk through a more general vision of something (e.g. “The future of Open Source“, “The next generation of online banking“.)
  2. Specialist guidance about solving specific problems or overviews of specific approaches (e.g. “10 ways to harness Salesforce in your business“, “Creating your first smart contract with Ethereum“.)

Great conferences have a mixture of both. The tricky thing from the perspective of a program committee is that only having big picture sessions can make for a very generic program. As such, a limited number of big picture presentations tend to get picked with a larger number of more specialist topics.

I always try to list topics and walk through them with specific pragmatic guidance.

Now, some conferences are more general-purpose in nature, and it can be tempting to only submit big picture sessions. Even if you do this, you should focus on pragmatic guidance. What are the three or five key conclusions your audience should take away? How do they apply those conclusions in their own world?

This will all help draw a clear dotted line between the needs of attendees and what you can offer.

3. Be concise, clear, and emphasize the value you are offering

If people are going to take 30 or 45 minutes of their day to watch you speak, they need to get something valuable out of that time investment. They have a million emails, phone-calls, and documents piling up, so why is seeing you speak worth it?

This needs to be front and center in your submission. List out the value the audience will be able to take away from your session, and this should be as clear and pragmatic as possible.

For example, avoid: “Attendees will get a good understanding of Google Analytics“.

Instead focus on, “Attendees will learn how to measure key Google Analytics metrics (such as visitors, users, and bounce rate), as well as set goals, measure conversions, and much more.

Focus every inch of your submission on this pragmatic value. You want the program committee to read it and immediately see the value you can bring.

4. Grab attention without being an attention seeker

There is a wide gulf between the best and worst speakers on the conference circuit. The latter are dull, boring sessions that you have to mentally struggle to stay awake to. The former keep you interested, engaged, and excited every step of the way.

Submit sessions that are interesting, engaging, and challenging, but don’t resort to clickbait titles and topics. Break the mold of what people normally talk about and how they discuss it, but stay classy.

Instead of “How to build a go-to-market plan“, consider “Six common flaws in go-to-market plans“. Don’t submit “Dogs are dumb. Got your attention, now come to my talk.

Also, in-line with the staying classy mantra, keep politics and religion out of your sessions. Also, avoid sexualized imagery, and try not to be an asshole about other people to make a point.

Get creative. Include new and interesting demos. Build tension by sharing how you averted disaster and sharing those principles with your audience. Challenge the norm and conventional wisdom. All this makes for a more compelling session.

5. Avoid product pitches

If there is one sure-fire way to kill your submission at most conferences it is to submit an obvious marketing or product. You may be excited to share the “10 amazing benefits” of using your product, but unless you have something that the audience genuinely cares about, it will be seen as advertising fluff and (likely) get binned.

Be smarter. You can still showcase the great things your product can do, but by teaching another topic and incorporating the product as an ingredient. For example, “How to build a knowledge base with WordPress” is far more interesting to a program committee than “How WordPress can power your business“.

6. Put the ego to one side

I was at a conference a little while back where there were the usual keynotes in the morning. The first keynote was from a speaker with an impeccable business record and was focused, had great content and was down-to-earth. The second speaker had great experience, but used every moment to brag about their accomplishments and how they were an “industry inspiration” (ahem). Frankly, it was embarrassing to watch.

Image unrelated to the topic of ego.

Look, we all have egos. Sometimes they can get a little out of hand, particularly for those who experience success quickly. You have to be very careful in how much of your ego you let into your submission. Program committees often don’t want ego-ridden sessions, not just because they are annoying, but also because they often become advertising carousels for the speaker’s books, videos, events, and other material they are schlepping.

This presents a challenge though: how do you sell yourself and the value of you as a speaker?

This is how I try to approach it: when you submit the topic for your session, focus on the value the audience will take from the content. Sell the program committee on how it will benefit the conference. Now, focus your experience and chops on the bio where you can really share your accomplishments and experience and why you are the ideal speaker. People expect more extravagance in the bio and this avoids your session description sounding like an Oscars acceptance speech…

7. Get feedback and act on it

It doesn’t matter whether you have been submitting sessions to conference for 20 years or 20 minutes, we all have something to learn.

There is an art to judging what an audience may care about, submitting a compelling session, and then getting it picked.

Similarly, there is an art to delivering awesome talks. Speaking of which (pun throughly intended), you may want to see my 10 Ways To Up Your Public Speaking Game article.

Look at which sessions at the conference got picked and which didn’t. Compare what you submitted and then ones on the schedule. What are the clues you can spot? Was it the topic? Was it the style of the sessions?

Some conferences are happy to provide feedback when your session isn’t selected. Ask for it. It doesn’t hurt, and if they have time, they may respond. Some won’t though as they are often dealing with hundreds of sessions.

Also, ask people who have been speaking for help and guidance. I have learned so much from my friends and colleagues over the years. Again, it doesn’t hurt to ask: the worst thing they can do is blow you off.

Best of luck and let me know how you get on, and I look forward to seeing you all treading the conference boards!

Remote Working Survival Guide

Remote Working Survival Guide

Remote working seems to be all the buzz. Apparently, 70% of professionals work from home at least once a week. Similarly, 77% of people work more productively and 68% of millennials would consider a company more if they offered remote working. It seems to make sense: technology, connectivity, and culture seem to be setting the world up more and more for remote working. Oh, and home-brewed coffee is better than ever too.

Now, I am going to write another piece for how companies should optimize for remote working (so make sure you Join As a Member to stay tuned — it is free).

Today though I want to share recommendations for how individuals can do remote working well themselves. Whether you are a full-time remote worker or have the option of working from home a few days a week, this article should hopefully be helpful.

Now, you need to know that remote working is not a panacea. Sure, it seems like hanging around at home in your jimjams, listening to your antisocial music, and sipping on buckets of coffee is perfect, but it isn’t for everyone.

Some people need the structure of an office. Some people need the social element of an office. Some people need to get out the house. Some people lack the discipline to stay focused at home. Some people are avoiding the government coming and knocking on the door due to years of unpaid back taxes.

Remote working is like a muscle: it can bring enormous strength and capabilities IF you train and maintain it. If you don’t, your results are going to vary.

I have worked from home for the vast majority of my career. I love it. I am more productive, happier, and empowered when I work from home. I don’t dislike working in an office, and I enjoy the social element, but I am more in my “zone” when I work from home. I also love blisteringly heavy metal, which can pose a problem when the office don’t want to listen to After The Burial.


I have learned how I need to manage remote work, using the right balance of work routine, travel, and other elements, and here are some of my recommendations. Be sure to share yours in the comments.

1. You need discipline and routine (and to understand your “waves”)

Remote work really is a muscle that needs to be trained. Just like building actual muscle, there needs to be a clear routine and a healthy dollop of discipline mixed in.

Always get dressed (no jimjams). Set your start and end time for your day (I work 9am – 6pm most days). Choose your lunch break (mine is 12pm). Choose your morning ritual (mine is email followed by a full review of my client needs). Decide where your main workplace will be (mine is my home office). Decide when you will exercise each day (I do it at 5pm most days).

Design a realistic routine and do it for 66 days. It takes this long to build a habit. Try not to deviate from the routine. The more you stick the routine, the less work it will seem further down the line. By the end of the 66 days it will feel natural and you won’t have to think about it.

Here’s the deal though, we don’t live in a vacuum (cleaner, or otherwise). We all have waves.

A wave is when you need a change of routine to mix things up. For example, in summertime I generally want more sunlight. I will often work outside in the garden. Near the holidays I get more distracted, so I need more structure in my day. Sometimes I just need more human contact, so I will work from coffee shops for a few weeks. Sometimes I just fancy working in the kitchen or on the couch. You need to learn your waves and listen to your body. Build your habit first, and then modify it as you learn your waves.

2. Set expectations with your management and colleagues

Not everyone knows how to do remote working, and if your company is less familiar with remote working, you especially need to set expectations with colleagues.

This can be pretty simple: when you have designed your routine, communicate it clearly to your management and team. Let them know how they can get hold of you, how to contact you in an emergency, and how you will be collaborating while at home.

The communication component here is critical. There are some remote workers who are scared to leave their computer for fear that someone will send them a message while they are away (and they are worried people may think they are just eating Cheetos and watching Netflix).

You need time away. You need to eat lunch without one eye on your computer. You are not a 911 emergency responder. Set expectations that sometimes you may not be immediately responsive, but you will get back to them as soon as possible.

Similarly, set expectations on your general availability. For example, I set expectations with clients that I generally work from 9am – 6pm every day. Sure, if a client needs something urgently, I am more than happy to respond outside of those hours, but as a general rule I am usually working between those hours. This is necessary for a balanced life.

3. Distractions are your enemy and they need managing

We all get distracted. It is human nature. It could be your young kid getting home and wanting to play Rescue Bots. It could be checking Facebook, Instagram, or Twitter to ensure you don’t miss any unwanted political opinions or photos of people’s lunches. It could be that there is something else going on your life that is taking your attention (such as an upcoming wedding, event, or big trip.)

You need to learn what distracts you and how to manage it. For example, I know I get distracted by my email and Twitter. I check it religiously and every check gets me out of the zone of what I am working on. I also get distracted by grabbing coffee and water, which then may turn into a snack and a YouTube video.

My nemesis for distractions.

The digital distractions have a simple solution: lock them out. Close down the tabs until you complete what you are doing. I do this all the time with big chunks of work: I lock out the distractions until I am done. It requires discipline, but all of this does.

The human elements are tougher. If you have a family you need to make it clear that when you are work, you need to be generally left alone. This is why a home office is so important: you need to set boundaries that mum or dad is working. Come in if there is emergency, but otherwise they need to be left alone.

There are all kinds of opportunities for locking these distractions out. Put your phone on silent. Set yourself as away. Move to a different room (or building) where the distraction isn’t there. Again, be honest in what distracts you and manage it. If you don’t, you will always be at their mercy.

4. Relationships need in-person attention

Some roles are more attuned to remote working than others. For example, I have seen great work from engineering, quality assurance, support, security, and other teams (typically more focused on digital collaboration). Other teams such as design or marketing often struggle more in remote environments (as they are often more tactile.)

With any team though, having strong relationship is critical, and in-person discussion, collaboration, and socializing is essential to this. So many of our senses (such as body language) are removed in a digital environment, and these play a key role in how we build trust and relationships.

Rockets also help.

This is especially important if (a) you are new a company and need to build these relationships, (b) are new to a role and need to build relationships with your team, or (c) are in a leadership position where building buy-in and engagement is a key part of your job.

The solution? A sensible mix of remote and in-person time. If your company is nearby, work from home part of the week and at the office part of the week. If your company is further a away, schedule regular trips to the office (and set expectations with your management that you need this). For example, when I worked at XPRIZE I flew to LA every few weeks for a few days. When I worked at Canonical (who were based in London), we had sprints every three months.

5. Stay focused, but cut yourself some slack

The crux of everything in this article is about building a capability, and developing a remote working muscle. This is as simple as building a routine, sticking to it, and having an honest view of your “waves” and distractions and how to manage them.

I see the world in a fairly specific way: everything we do has the opportunity to be refined and improved. For example, I have been public speaking now for over 15 years, but I am always discovering new ways to improve, and new mistakes to fix (speaking of which, see my 10 Ways To Up Your Public Speaking Game.)

There is a thrill in the discovery of new ways to get better, and to see every stumbling block and mistake as an “aha!” moment to kick ass in new and different ways. It is no different with remote working: look for patterns that help to unlock ways in which you can make your remote working time more efficient, more comfortable, and more fun.

Get these books. They are fantastic for personal development.
See my $150 Personal Development Kit article

…but don’t go crazy over it. There are some people who obsesses every minute of their day about how to get better. They beat themselves up constantly for “not doing well enough”, “not getting more done”, and not meeting their internal unrealistic view of perfection.

We are humans. We are animals, and we are not robots. Always strive to improve, but be realistic that not everything will be perfect. You are going to have some off-days or off-weeks. You are going to struggle at times with stress and burnout. You are going to handle a situation poorly remotely that would have been easier in the office. Learn from these moments but don’t obsess over them. Life is too damn short.

What are your tips, tricks, and recommendations? How do you manage remote working? What is missing from my recommendations? Share them in the comments box!

Video: 10 Avoidable Community Management Mistakes

Video: 10 Avoidable Community Management Mistakes

Community management is hard work. It requires a careful balance of technology, psychology, workflow, and building organizational capabilities.

Fortunately, as the Internet continues to spread, more and more people are building communities. As such, we have a growing corpus of experience, and importantly, mistakes we can learn from.

Learning from failure is a critical component of how we grow. Community management offers rich potential here because it is chock-full of strategic and tactical decisions. We have to build a diverse tapestry of experience that weaves together strategy, growth, incentives, psychology, and more to net an overall successful community. There simply isn’t a way to do this without making mistakes: it is human nature.

Here are 10 key avoidable mistakes I recommend you swerve around as you kick your communities into action in 2019:

Can’t see the video? Click here.

I regularly post these kinds of nuggets of information and best practice. Be sure to join as a member: it is free and it will keep you in the loop with new articles, exclusive content, free consulting opportunities, competitions, and more.

Featured Image Credit

Using The ‘IKEA Effect’ To Improve Collaboration

Using The ‘IKEA Effect’ To Improve Collaboration

There is an interesting psychological pattern wedged into all of our brains called the IKEA Effect.

Put simply: we overvalue the things we either created ourselves or had a role in creating. It is named after the Swedish furniture manufacturer that puts you to work building the furniture you buy with “usually intuitive” instructions.

Not available in stores.

In true honor of the Swedish giant, I am going to see how many Ikea products I can reasonably weave into this post. May the HAMNSKÄR of recommendations open.

The core of the Ikea Effect is based on our relationship to labor. Some previous studies found that the more effort we put into something, the more we value it.

This all has an interesting impact on collaboration which is at the core of how we build communities, companies, and teams. Harnessed well, the Ikea Effect can produce pride in creation. If ill-managed, it can cause infighting between collaborators.

So, how do we harness this in collaborative environments such as communities, companies and teams?

Here are my five pragmatic recommendations:

#1. Encourage customization

Pride of ownership doesn’t just have to relate to producing entirely new things (such as a rock-solid MÖRBYLÅNGA). It can also relate to customizing something.

We see this everywhere. When you buy a new car you can choose the seat materials, trim, color, entertainment options, and more. When you buy a computer you can select the processor, hard disk, and memory. When you buy a TÖRNVIKEN you can select the counter-top material and color.

Or, buy this desk. They are brilliant, but much pricier.

We see this in video games where players can customize their characters, cars, and weapons. We see it in exercise programs where you can tune workouts based on fitness goals.

When you think about your products, culture, and communities, evaluate how you can provide clear, customizable options. These options should be simple, map clearly to outcomes, and not be overwhelming. Optimize for a simple set of options, not a ridiculous airline cockpit of buttons.

#2. Have clear, objective collaboration and quality guidelines

Many communities, and all companies, are collaborative in nature. People need to work together to produce something of shared value (e.g. an open source project in a community, or a product in a company.)

This requires people to take something that exists and improve it. This could be a codebase, a product, a book, a website, or anything else.

One of the risks of the Ikea Effect is that someone contributes an improvement (which they over-value), and then they struggle if other people either don’t see the value of that improvement or are critical of it. In the short-term it can ding their motivation and in the long-term it can generate bottled up ill-will to the people who criticize them.

The solution here are clear collaboration and quality guidelines.

We see this with how many open source projects require that 2 people approve each new code contribution before it is accepted and merged in. TEDx events have very clear requirements on how the events should be organized and run. Online app stores have stringent requirements for new apps.

These collaboration requirements won’t stop people over-valuing their creations, but clearly agreed light-weight collaboration and quality standards will help to reduce ambiguity and potential conflict over contributions.

#3. Be overtly collaborative in decision-making

As a community strategy consultant, my goal is to not just provide high quality guidance to my clients, but to also wire this guidance up so it can be easily used and applied in their business and with their teams.

This can be trickier than you might imagine. Consultants have influence (which is why they hire me), but no actual power. As such, for my guidance to be used, my clients (and their teams) need to be bought into the value of it.

I have consistently found that (while situated at a GRÖNLID with your feet up on a TRULSTORP, lit gently by a HEKTAR) my clients utilize my advice more when I incorporate them into the strategic process and they play an active role in forming the decisions. Some consultants simply go away and produce a report by themselves, but I generally don’t do this.

This taps into the Ikea Effect because they then feel a sense of ownership of the strategy, as opposed to feeling they were just handed a strategy by some balding English guy with a strange beard and great taste in music.

When you build strategy, make decisions, and make changes in your company or community, try to integrate people as much as possible. It will wire up the Ikea Effect for your benefit and make them value their contributions to it (which in turn has a dramatic effect when people feel they are doing meaningful work.)

#4. Socialize what “high quality” means

One of the risks of the Ikea Effect is that people may produce something that is a bit shonky and poor quality but they think it is the bees knees.

We have all seen this. The musician who produces an awful song seemingly weaved together from 35 cats being electrocuted at the same time into a microphone. The poorly written, ram-shackle book held by a beaming author. Every cake on Nailed It


We also see this when people sell things. They will often over-price their possessions because they value them too much. This is also what can lead to hoarding.

The solution here is to communicate clearly what quality means (which is hopefully the opposite of a MARIUS). What does a great product improvement look like? What does a great process look like? What is a great community contribution?

This is obviously harder said than done, and it is important that this definition of quality is repeatedly reenforced. It needs to present in your collaboration requirements, in how people work together, in how mentoring is delivered and more.

#5. Integrate identity and team spirit into collaboration

Our sense of identity plays a primary role in the Ikea Effect. The pride of creation is intrinsically linked to you, your self-image, and your character.

This is a powerful emotion we can tap into. We see countless examples of people producing work and taking great pride in showcasing it. Athletes hang their medals on their wall, professionals put their qualifications in their office, proud parents plaster Honor Student stickers on their cars, and more.

If the Ikea Effect means we overvalue our creations, it also means we take pride in what we produce (such as a plate of delicious ALLEMANSRÄTTEN). As such, temper the “over-value” element of the Ikea Effect with my other suggestions, but bolster the pride component by highlighting great work when it occurs.

When people create such great work, think about how you can celebrate it. How can you help them shine? How do you validate them?

Peloton do this when they call out riders who hit milestones. Software projects do this for first-time contributors. HackerOne highlights top security researchers in their initiatives. Teachers do this when kids reach new academic achievements. We all need great work to be celebrated; it builds our confidence..

Like so many other psychological patterns, Ikea Effect is powerful if we are careful in how we integrate it into our communities, communities, and teams.

Thanks for reading! Be sure to join as a member (which is free) to keep up to date with other articles, exclusive member-only content, consulting sweepstakes, competitions, and more.

The featured image in this post is from here.

Lego, Blocks, and Better User Interfaces

Lego, Blocks, and Better User Interfaces

Lego is an ingenious invention in that there is value in the individual blocks, but unlimited value in what you can build with them. Sure, you get the instructions with a new set to build the race car, but what really rocks is the super jet-powered drone boat that you come up with yourself. Oh, and that drone boat? Yep, it has lasers attached.

This notion of plugging bricks together is becoming more and more prevalent in technology. There are tools such as Zapier, which allow you to connect together different components to automate business workflow:

A zap being produced. Source.

There is Axe Edit, which is used to produce audio patches for the Axe FX line of guitar processors:

Axe Edit III. Source.

We have even seen this model in action for teaching kids rudimentary methods of programming and logic, such as with Scratch:

A Scratch scene in action. Source.

Part of the reason this block-based model works is that building things is intrinsically intuitive to us. There is a reason why Lego has been so popular with kids for the last 69 years: we like to build things from a very early age.

There are also various psychological benefits with this kind of block-based collaboration, such as increased communication between builders of their intention and key concepts, generating social capital for active participation, increased speech and communication, and a focus on central problem solving and implementing and testing hypotheses. It is no surprise that Lego is increasingly used in team building and problem solving workshops.

This block-based approach clearly works. What I find interesting though is just how powerful of an approach this is not just for structuring collaborative tools, but also how you can build engagement and communities around it.

Why This Works

There are 5 key areas that I think are important to highlight here.

#1. Connecting together blocks is simple and intuitive

As mentioned above, clicking together blocks is a fundamentally intuitive approach to building things. We think about what we want to do, select a block, connect it to another block, and see if it works. We do this via trial and error and it builds a mental model of not just how the blocks work, but how combinations of blocks work.

For example, in Zapier, once I understand (1) what two blocks do (such as Google Docs and WordPress), and (2) how to click them together, I can immediately generate value and improve my business. This results in a very low learning curve, and a very quick route to experiencing value (which is often not the case as products get more and more complex.)

#2. Each new block expands the potential and value of the tool

When I understand this core approach of how to connect blocks together, it also generates a sense of unlimited potential.

“All I need to do is learn what all the blocks do, and I could build anything!”

This is the same “aha!” moment many kids have with Lego.

As such, when a tool adds new blocks (such as when new services are added in Zapier) it expands this sense of potential.

This is enormously gratifying. It converts the tool from being a very specific Swiss army knife with a very specific set of blades and applications, into this:

I cannot believe this monstrosity is actually real.

Importantly though, because we already understand how to click together blocks, each new block provides expanded value with a limited cost in understanding how to harness it: you already know how to plug them together.

#3. This model maps well to seemingly very specific problems

When most people evaluate a tool or service, they have a very specific set of problems they want to solve, but they want to ensure the tool or service can serve them well into the future (and with unseen future problems.)

This can be frustrating. For example, there are a zillion marketing tools all of which have great features, but all of which are missing something key to my specific work. I just deal with it, presuming that only I need that specific feature as opposed to the general audience needing it.

With this block-based on model, you just connect together the right blocks that are very specific to your needs. Zapier is another good example here: I have used it to automate elements of my business that are likely completely specific to me.

All of this means that evaluating and choosing a tool is much easier: we know that we can ultimately solve almost any problem if we have the right set of blocks available.

#4. We have to do the creative thinking for prospective users/customers.

Speaking of which, the risk of the block-based approach is that you need your audience to be able to have the creativity to come up with the right combinations of blocks to solve their problems. They need to be able to understand the components of their problem and how they map to the tool.

I love how Zapier solves this. On their website you can click on the tools/platforms you use (here, I selected Google Sheets and Gmail), and it will suggest combinations:


This is really important. While the suggested zaps might not map to problems the user has, it will start to seal in their brain the notion of how these blocks can be combined to generate interesting outcomes. I suspect the conversation rate from that page into new trials is pretty high. 🙂

#5. There is a clear opportunity for segmenting and building communities

When I work with clients in the early stages of a community strategy engagement, we discuss what kinds of community they want to build. Building a community of users is very different to building a community of contributors.

The communities that succeed provide a simple way of adding value to the broader ecosystem around the product/tool. With these kinds of block-based tools, putting together a combination of blocks and sharing it with your fellow community members is a really simple way of participating. We have seen this, for example, with the AxeChange community which has hundreds of submitted patches for sounds that you can load into your Axe FX:

Axe Change

Interestingly though, you could also produce communities where (1) people could contribute blocks that could be available in the tool, and (2) people contribute to the tool itself (such as with an open source community.)

These three communities (block combinations, contributed blocks, and tool contributions) require very, very different community strategies, but all have very clear (yet different) potential for generating value with varying degrees of technical expertise.

I suspect we are going to continue to see more and more companies taking this approach to using blocks to build combinations and pipelines. It is one of the most elegant approaches I have seen for not just providing an intuitive way for people to work, but also for quick and efficient on-boarding, clear community participation, and always expanding value and potential.

What do you think? Have you seen other examples of these kinds of interfaces that work well? Have you seen some examples that don’t work well? Share your insight in the comments!

Pin It on Pinterest